Morgan McKinley is partnering with a client to appoint a Senior Brand Manager to drive brand strategy and growth across SEA regions
This role will play a key part in shaping brand positioning, leading product innovation initiatives, and working closely with local market teams to deliver impactful marketing campaigns across multiple markets.
Key Responsibilities:
- Lead the brand strategy and overall commercial performance across Southeast Asia, with accountability for revenue growth, profitability, and key brand performance metrics.
- Develop portfolio strategies covering product innovation, pricing frameworks, and channel architecture to strengthen market positioning and drive sustainable growth.
- Plan and execute integrated marketing initiatives across the full consumer journey, including brand campaigns, retail activations, and consumer engagement programs.
- Manage marketing investments and budgets effectively to maximise campaign impact and deliver strong return on investment.
- Define and implement the regional e-commerce strategy across key online platforms and marketplaces to accelerate digital sales growth.
- Partner closely with cross-functional teams including Sales, Trade Marketing, Finance, and Supply Chain, as well as regional distributors, to deliver business objectives across markets.
- Track market performance through regular business reviews, leveraging consumer insights and competitive analysis to identify growth opportunities and drive continuous improvement.
Requirements:
- Degree in Marketing, Business, or a related discipline
- At least 8-10 years of brand marketing experience within the FMCG industry
- Demonstrated experience in developing and executing end-to-end brand strategies within a consumer-focused industry.
- Strong commercial mindset with the ability to link marketing initiatives to business performance and financial outcomes.
- Proven ability to work across multiple markets and manage diverse stakeholders, including distributors and regional teams.
- Comfortable operating in a matrix environment with cross-border collaboration.
- Strong organisational skills with the ability to manage multiple priorities in a fast-paced environment.
- Experience adapting global brand frameworks to meet local market dynamics within Southeast Asia.
How To Apply
If you are interested in this role and would like to discuss the opportunity further, please click apply now or email Jessica Chen at [Confidential Information] for more information.
Only shortlisted candidates will be responded to, therefore if you do not receive a response
within 14 days please accept this as notification that you have not been shortlisted.
EA Licence No: 11C5502 | EAP Registration No: R21100318
