You'll steward SGH's brand strategy and governance, contributing to positioning, narrative development, and consistency across all touchpoints to ensure differentiated brand presence. You'll also provide strategic counsel on brand-aligned decisions, enforce quality standards, as well as managing brand performance through data analysis and insights. A key component of your brand stewardship involves representing SGH to foreign visitors and key stakeholders, creating compelling media stories, and supporting crisis communications.
Job Requirements:
- A degree in a relevant discipline with minimum 8 years of professional experience in brand, marketing, or communications.
- Proven experience managing large, complex, or regulated brands (healthcare, public sector, education, or financial services preferred).
- Demonstrated track record of leading high-impact brand or communications initiatives and managing agencies and cross-functional teams.
- Deep understanding of brand strategy, positioning, and narrative development with ability to operate at both strategic and executional levels.
- Excellent stakeholder management and influencing skills, with high professional integrity and discretion.
- Strong strategic thinking and judgement in complex environments, comfortable with ambiguity and change.