Senior Brand Executive

We are seeking a proactive and driven Senior Brand Executive to support the Brand Manager in executing marketing and brand-building activities for our portfolio of luxury perfume brands. This role involves working closely with internal teams and external partners to ensure the successful implementation of marketing plans, retail activations, and brand initiatives. The ideal candidate has a keen eye for detail, a strong interest in beauty and fragrances, and a passion for brand growth.

Brand Support & Implementation

• Assist in the execution of brand and marketing strategies under the guidance of the Brand Manager.
• Coordinate with principals and brand partners to support the adaptation of global brand guidelines and assets for local campaigns.
• Ensure consistent brand messaging across all touchpoint retail, digital, and communications.

Marketing Campaign Execution

• Manage the rollout of brand campaigns, product launches, promotional activities, and seasonal initiatives.
• Coordinate with creative teams and external agencies for the development of visuals, POS materials, packaging, and campaign collaterals.
• Support the execution of in-store and digital brand activations, ensuring timely and accurate implementation.

Retail & Trade Marketing

• Liaise with the retail team to ensure brand visibility and proper merchandising in stores.
• Monitor promotional execution and in-store visuals; gather feedback and suggest improvements.
• Assist in organizing training sessions and preparing product knowledge tools for the sales team.

Content & Communication

• Work closely with the Digital and PR teams to ensure brand content is engaging, aligned, and localized where necessary.
• Assist in crafting brand decks, campaign overviews, launch toolkits, and monthly highlights for internal and external stakeholders.

Analysis & Reporting

• Track and compile post-campaign evaluations, sales performance reports, and competitor insights for review by the Brand Manager.
• Monitor market trends and customer feedback to provide on-the-ground brand performance insights.

Budget & Administrative Support

• Help manage A&P budgets by raising POs, tracking expenditures, and ensuring timely payment to vendors and agencies.
• Coordinate logistics and administrative tasks related to events, samples, and product launches.

Requirements:

• Bachelor's degree in Marketing, Business Management, Mass Communication, Public Relations, or a related field.
• Minimum 2 years of experience in marketing, preferably in beauty, FMCG, retail, e-commerce, or the health industry.
• Experience in brand marketing is a plus.
• Strong analytical skills with proficiency in Microsoft Excel and PowerPoint.
• Excellent interpersonal, verbal, and written communication skills.
• Highly adaptable, creative, and able to think strategically.
• Ability to thrive in a fast-paced, dynamic environment while managing multiple priorities.

Why Join Us

If you are passionate about luxury beauty marketing and eager to gain hands-on experience in brand development, we invite you to join Kens Apothecary. Be part of a team that redefines beauty standards and creates unforgettable brand experiences.

Apply now and take your career to the next level!