As the Senior Brand Designer at Centience, you will be the visual guardian of our Algorithms meet creativity ideology. Your primary mission is to translate complex data-driven strategies and abstract business ideologies into world-class visual narratives that tell a thousand words without saying one.
Reporting directly to the Head of Corporate Branding and Marketing, you will bridge the gap between creative instinct and measurable success. You are not just a designer; you are a strategic leader who will mentor and stand firm as a brand ambassador when communicating with high-level stakeholders across the group.
Key Responsibilities
1. Strategic Brand Architecture & Ideology
- Ideology Translation: Breathe life into the Centience brand and our subsidiary entities by conveying strategic business messages through imagery that cuts through market noise.
- Visual Systems Development: Lead end-to-end brand identity development, from conceptual exploration of logos and colour theory to the implementation of robust typography and grid systems.
- Asset Scalability: Design brand templates (advertisements, pitch decks, website elements) that are commercially viable and technically sound across all digital and print platforms.
2. Stakeholder Management & Brand Advocacy
- Strategic Influence: Present design rationales and brand systems confidently to internal and external stakeholders.
- Brand Guardianship: Stand firm in the correct branding application; act as a design ambassador to help non-designers understand the value of brand consistency over gut-feel changes.
- Cross-functional Alignment: Collaborate with product, project, BD and Data Science teams to ensure every design decision reinforces our predictive analytics positioning.
3. Leadership & Team Performance
- Creative Mentorship: Guide and upskill graphic designers through rigorous design reviews, creative thinking exercises, and technical preparation.
- Production Oversight: Brief and oversee the production of all creative materials, maintaining obsessive attention to detail and adherence to global brand guidelines.
- Operational Excellence: Manage multiple projects simultaneously under tight deadlines while ensuring the creative quality remains at a Senior level.
Required Competencies & Skills
Technical Mastery (Hard Skills)
- Expert Software Proficiency: Advanced mastery of Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Figma.
- Core Principles: A profound understanding of typography, colour theory, visual hierarchy, and the technical requirements of print vs. digital.
- UI/UX Awareness: Strong familiarity with user experience and user interface concepts to ensure brand systems are functional in digital ecosystems.
Thinking & Behavioral Competencies
- Business Mindset: Ability to understand a commercial business case and stakeholder objectives before starting the design process.
- Critical Thinking: Capability to use data and predictive insights to inform creative choices, moving beyond subjective aesthetics.
- Ownership: A high degree of accountability for the end-to-end success of commercial projects, from briefing to final delivery.
Experience & Education
- Professional Standing: Minimum 57 years of experience in brand design, preferably within high-impact agencies or multi-brand ecosystems.
- Educational Background: Bachelor's degree in Graphic Design, Visual Communication, or a related field.
- Portfolio Requirement: A strong portfolio demonstrating complex system thinking, visual consistency, and the ability to tell stories through high-fidelity design.
