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Work you'll do
As a Senior Associate in the SEA Content Creation team, you will work with internal stakeholders across the firm to scope, develop, and orchestrate thought leadership projects for external SEA-based audiences in alignment with Deloitte's Client Agenda. Your day-to-day responsibilities entail managing the end-to-end content creation process from planning to execution, including the following:
- Collaborating with program managers to scope, plan, and execute thought leadership campaigns in support of specific strategic priorities and targets
- Drafting and editing long-form content to showcase a unique and compelling point-of-view, and translating or reframing technical concepts in Deloitte's proprietary methodologies and/or case studies into easily digestible terms for external business audiences
- Undertaking and managing the research process in support of campaign objectives, e.g., survey and focus group/one-on-one interview design, and interpreting quantitative and qualitative research findings
- Developing and curating supplementary, short-form content for the launch of thought leadership campaigns, e.g., infographics, media articles, and digital soundbites, to maximise readability and audience engagement
- Coordinating with channel owners to ensure alignment on campaign objectives, target audience, and launch timelines, and coordinating with graphic designers to publish and deliver content in the most appropriate formats
- Providing editorial support to local teams on language usage, writing style, storytelling effectiveness, and advising on best practices as required
Requirements
- Minimum 3 to 5 years of experience in publishing and editorial management
- A recognised Bachelor's degree in business, economics, or related discipline
- Keen understanding and grasp of business, finance, and technology topics
- Excellent writing, editing, and storytelling skills, with an aptitude for research
- Stamina for long-form content creation
- Outside-in orientation, with the ability to consider content from the perspective of the target audience and their needs/interests
- Strong attention to detail and unwavering commitment to quality
- Prior experience in a publishing/media house or corporate thought leadership role preferred
Due to volume of applications, we regret only shortlisted candidates will be notified. Candidates will only be contacted by authorised Deloitte Recruiters via firm's business contact number or business email address.