Senior Acquisition Marketing - MariBank
Job Description
Job Description
- Be in charge of the planning, execution, and performance tracking of marketing initiatives aimed at customer acquisition
- Define campaign objectives, KPIs, and success metrics to measure impact on acquisition
- Track and analyse key performance metrics and make recommendations to improve business outcomes
- Align campaign priorities with key product launches, commercial promotions to maximise value to users
- Collaborate with internal and external cross functional teams, including Business, Business Intelligence, Product, Operations to deliver seamless go-to-market execution
- Create clear and engaging marketing copy for campaigns and work with in-house creative teams to develop the assets required for campaigns
- Assist with any other ad hoc marketing projects to improve user experience and conversions
- Bachelor's degree in Marketing, Business, Commerce, or a related field
- At least 3 years of relevant experience in banks, FinTech, ecommerce or marketing agencies firms is preferred
- Prior internship or project experience in marketing, e-commerce, or data analysis is a plus
- Strong analytical skills for quantitative problem solving, able to tackle complex problems with a structured approach
- Strong written and verbal communication skills, with an eye for detail and creativity
- Organised, able to multi task and pay close attention to details
- Proficiency in Microsoft Office, particularly in PowerPoint/ Google Slides, Excel and Google Sheets
- Ability to work collaboratively in diverse teams and dynamic environments, flexibility to adapt to new challenges and changes
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Skills:
google sheets , Google Slides