Salesforce Marketing Cloud Developer
- Location: Singapore (Hybrid Work Model)
- Salary Budget: Up to 11K SGD
- Job Type: 1-year Renewable Contract
About the Role:
We are seeking an experienced Salesforce Marketing Cloud Developer to join a high-impact digital transformation program for a leading enterprise client. In this role, you will be responsible for designing, developing, and optimizing Salesforce Marketing Cloud solutions that drive personalized customer engagement, marketing automation, and data-driven campaigns.
Key Responsibilities:
- Design, develop, and maintain Salesforce Marketing Cloud solutions to support marketing and customer engagement initiatives.
- Build, test, and deploy responsive email templates using Content Builder, HTML, CSS, and AMPscript.
- Develop dynamic and personalized email communications leveraging subscriber and behavioral data.
- Configure and optimize Marketing Cloud Journeys, Automations, Data Extensions, and related platform capabilities.
- Create reusable content and template frameworks to improve campaign efficiency and consistency.
- Collaborate with CRM and Marketing stakeholders to translate business requirements into scalable SFMC solutions.
- Support end-to-end campaign execution, including audience segmentation, personalization, testing, deployment, and performance monitoring.
- Implement complex customer journeys and automated marketing workflows.
- Ensure campaigns are delivered accurately, efficiently, and within agreed timelines.
- Develop and maintain integrations between Salesforce Marketing Cloud and external platforms using REST APIs, SOAP APIs, and custom activities.
- Support data synchronization and integration across Salesforce products and enterprise systems.
- Troubleshoot integration issues and optimize data flows to ensure data accuracy and platform reliability.
- Contribute to solution architecture discussions and recommend best-practice approaches for SFMC implementations.
- Develop and execute testing strategies for email campaigns, automations, journeys, and integrations.
- Ensure adherence to coding standards, platform best practices, and deployment processes.
- Implement and maintain compliance, security, and data governance requirements in accordance with organizational and regulatory standards.
- Identify opportunities for process improvements, automation, and platform optimization.
Required Skills & Experience:
- Bachelor's degree in Computer Science, Information Technology, Engineering, or a related discipline.
- 4+ years of hands-on Salesforce Marketing Cloud development experience.
- Proven experience delivering enterprise-scale SFMC solutions and campaigns.
- Strong understanding of email marketing best practices and marketing automation concepts.
Preferred Qualifications:
- Salesforce Marketing Cloud Developer Certification.
- Salesforce Marketing Cloud Email Specialist Certification.
- Experience integrating Salesforce Marketing Cloud with Salesforce Sales Cloud.
- Exposure to Salesforce Data Cloud.
- Knowledge of customer data platforms (CDP), customer journey orchestration, and omnichannel marketing.
- Experience working within regulated industries or large enterprise environments.
