Salesforce Campaign Strategist

We are seeking a Salesforce Campaign Strategist who will be responsible for designing, planning, and optimizing data-driven marketing campaigns leveraging the Salesforce ecosystem. This role combines marketing strategy, customer insights, campaign automation, and performance analytics to drive lead generation, customer engagement, pipeline growth, and revenue outcomes.

The ideal candidate possesses strong expertise in marketing technology, customer journey mapping, and campaign optimization, with the ability to translate business goals into impactful multi-channel marketing strategies.

Responsibilities

• Develop data-driven campaign strategies aligned with business and marketing objectives, focusing on customer acquisition, engagement, retention and conversion.
• Define campaign approach and planning, including objectives, audience strategy, customer journeys, content, channels, measurement framework and KPIs.
• Leverage customer and performance insights to recommend segmentation, targeting, personalisation and lifecycle engagement strategies.
• Design and optimise customer journeys, nurture programmes and lifecycle initiatives to improve customer engagement and conversion.
• Analyse campaign performance across markets, divisions, audiences and channels, identifying trends, opportunities and areas for improvement. Drive continuous optimisation through A/B testing, experimentation, attribution and performance analysis to improve campaign effectiveness and ROI.
• Lead quarterly performance reviews, translating cross-campaign learnings and best practices into actionable recommendations and future optimisation priorities.
• Collaborate with Campaign Managers, SFMC Architect and business stakeholders to ensure strategic recommendations are practical, technically feasible and incorporated into future campaign planning.

Profile

• Bachelor's degree in Marketing, Business Administration, Information Technology, Communications, or a related field.
• 4-8 years of experience in campaign strategy, CRM marketing, demand generation, marketing operations, or related functions.
• Strong experience in customer lifecycle management, lead generation, marketing automation, and B2B/B2C marketing strategies.
• Knowledge in Salesforce CRM, including Campaign Management, Reports, Dashboards, Analytics, and Salesforce Marketing Cloud.
• Knowledge of email marketing, digital marketing, marketing automation, and campaign optimization best practices.
• Proficient in data analysis, performance measurement, reporting tools, with the ability to translate insights into actionable recommendations.