Sales & Marketing Support Executive

The Lead Generation & Marketing Support Specialist will focus on identifying potential clients, promoting our outsourced customer service solutions, and supporting sales and marketing initiatives.

Key Duties & Responsibilities

• Research and identify potential business leads using online platforms, databases, and industry-specific tools

• Conduct cold outreach (calls, emails, social media) to promote contact centre and BPO services to prospects

• Initiate and manage lead engagement through calls, email campaigns, and video conferencing

• Present tailored business proposals and deliver compelling demo sessions to prospective clients

• Create and customize sales presentations and marketing materials aligned with the company's branding and service offerings

• Collaborate with the sales team to support customer acquisition and retention strategies

• Analyze market trends, industry shifts, and competitor offerings to refine outreach strategies

Qualifications & Experience

• Tertiary qualifications in Marketing, Business, Communications, or a related field

• At least 2 years of experience in lead generation, sales support, or customer service-ideally in the BPO or outsourcing industry

Other Requirements

• Experience with SEO, social media marketing, and digital design tools (e.g., Canva, Adobe)

• Familiarity with contact centre AI tools such as conversational AI Platforms, chatbots, virtual agents, speech analytics tools, AI powered CRM/ Quality Management tools

• Proactive, self-motivated, and skilled in problem-solving and initiative-taking

• Strong communication and interpersonal skills, with the ability to engage corporate clients