Senior Manager - Sales & Marketing forSingapore residential developer: Lead strategy, build team, launch premium projects in fast-paced environment
- Head of Sales & Marketing for Singaporean residential developer
- Own strategy, build team, lead launches of premium projects
- 10-15 years exp, strong SG market knowledge, entrepreneurial mindset
Our client is a property developer in Singapore. They are now seeking an experienced and dynamic senior candidate to lead and fully own the residential sales and marketing function. This is a senior leadership role with the opportunity to shape the department, define the go-to-market strategy, grow a high-performing team, and drive the successful launch and sales of premium residential projects in Singapore's competitive market.
Key Responsibilities
- Develop and execute the overall sales and marketing strategy for residential projects, aligning with company objectives and market dynamics.
- Lead the full sales and marketing lifecycle, from project positioning and branding to pricing, launch planning, marketing campaigns, and closing sales.
- Build, mentor, and scale a professional sales and marketing team, fostering a high-performance culture with clear targets and accountability.
- Oversee digital and traditional marketing efforts, including branding, advertising, digital platforms, showflat management, and public relations.
- Establish strong relationships with key stakeholders, including agents, channel partners, media, and potential buyers (local and international).
- Monitor market trends, competitor activity, and buyer sentiment to refine strategies and ensure projects remain competitive.
- Drive revenue targets, manage budgets, and report performance metrics to senior leadership and shareholders.
- Play a central role in project launches, ensuring seamless coordination across departments and maximum market impact.
Qualifications and Experience
- Proven track record in residential real estate sales and marketing in Singapore, ideally with experience launching and selling mid-to-high-end projects.
- At least 10-15 years of relevant experience, with a minimum of 5 years in a senior sales or marketing leadership role (e.g., Head of Sales, Senior Sales & Marketing Manager, or equivalent).
- Demonstrated success in building and leading sales teams, achieving ambitious targets, and delivering strong project sell-through rates.
- Deep understanding of the Singapore residential market, buyer profiles, pricing strategies, government regulations, and distribution channels.
- Strong network within the industry, including agents, developers, and marketing partners.
- Strategic thinker with hands-on execution ability comfortable in a fast-paced, entrepreneurial environment.
- Excellent communication, negotiation, and leadership skills.
- Bachelor's degree in Business, Marketing, Real Estate, or a related field.
What is on Offer
This is a rare opportunity to step into a high-impact leadership position. You will have significant autonomy to shape the function and the chance to lead the launch of exciting residential projects with real growth potential in one of Asia's most dynamic property markets.
If you are a proven leader with a passion for residential real estate and the drive to build something meaningful, we would like to hear from you.
For more information about this role please contact Alex Beattie at [Confidential Information].
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