Developing and executing on marketing strategies for Food & Beverage Group
Experiment with a variety content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
Produce engaging content
Build strategic relationships and partner with key industry players, agencies and vendors
Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
Oversee and approve marketing material, from posters to event banners, website banners to hard copy brochures and case studies
Measure and report on the performance of marketing campaigns, gain insight and assess against goals
Analyze consumer behavior and adjust email and advertising campaigns accordingly
Requirements
Experience in marketing together with the potential and attitude required to learn
Experience in F&B, Hospitality
Proven experience in identifying target audiences
Knowledge of website analytics tools
Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
A good sense of aesthetics and great communication
Up-to-date with the latest trends and best practices in online marketing
