Sales & Marketing Manager

About Fresher Singapore (Fresher365 Group)

Fresher is a rapidly growing, homegrown Singapore food group redefining how modern consumers eat, celebrate, and live healthier lives. Under the Fresher365 Group, we operate three distinct yet complementary brands:

Fresher Performance Meals: healthy meal plans for performance, weight loss, and lifestyle

Fresher Dinners: convenient, family-focused dinner subscription service

Incredible Catering: experiential catering for occasions, weddings, corporate, and more

More than just food brands, we are building a scalable food group for distinct lifestyles

Role Overview

We are seeking a hands-on, revenue-driven Sales & Marketing Manager to lead group-level sales performance across all three brands.

You will coordinate sales outcomes across:

• Direct-to-Consumer (DTC)

• Corporate & B2B

• Strategic Partnerships

• Digital & Social Commerce (including TikTok, WhatsApp, live sales, and community channels)

You will work closely with founders, operations, client servicing and design team to hit revenue targets within available resources.

This role is ideal for someone who thrives in a startup environment, is comfortable rolling up their sleeves, and enjoys operating at both strategic and executional levels.

Key Responsibilities

1. Overall Sales Ownership (Primary Responsibility)

• Own overall revenue targets across all three brands

• Break down revenue goals into clear monthly, weekly, and channel-specific targets

• Drive sales performance across:

-DTC (website, subscriptions, promos)

-Corporate & bulk orders

-Catering events

• Partnerships (gyms, corporates, venues, trainers, communities)

• Monitor sales pipelines and conversion performance

• Identify gaps early and execute corrective actions quickly

2. Multi-Brand Sales Strategy & Execution

• Develop and execute brand-specific sales strategies

• Balance focus and resources across:

-Fresher Performance Meals (new and returning subscribers, campaign participants)

-Fresher Dinners (new and returning subscribers)

-Incredible Catering (corporate, weddings, luxury events, venue partnerships)

• Ensure each brand meets:

-Target segments

-Defined offers and price positioning

-Strong sales narratives and value propositions

3. Partnerships & Corporate Sales

• Proactively source and close:

-Corporate accounts

-Event planners and wedding partners

-Gyms, trainers

• Build long-term, recurring partnerships rather than one-off deals

4. Marketing-Led Sales & Growth Campaigns

• Manage content team to

-Launch revenue-driven campaigns

-Design bundles, limited-time offers, and upsells

-Improve conversion across funnel stages

• Ensure marketing efforts translated into brand storytelling and sales

5. Digital, Social & Live Commerce

• Proactive working across all platforms, including:

-TikTok (organic, paid, live selling)

-Instagram & WhatsApp Sales

-Email and CRM-led sales

• Participate in and facilitate TikTok Live sales, product drops, and flash offers

• Test new social commerce formats quickly and iterate based on performance

6. Sales Operations & Performance Tracking

• Track and report:

-Revenue by brand

-Revenue by channel

-CAC, AOV, conversion rates (where applicable)

• Maintain clear sales dashboards and reporting

• Work within resource constraints while maximising ROI

7. Startup Execution & Cross-Functional Collaboration

• Work closely with founders and leadership on:

-New product launches

-Brand expansions

-Strategic pivots

• Be willing to step in where needed - from sales calls to campaign execution

• Thrive in an environment with speed, ambiguity, and ownership

• Continuously propose improvements and growth ideas

Requirements & Qualifications

Must-Have

• 3-6 years of experience in sales or growth roles

• Proven experience driving revenue outcomes

• Experience working with DTC, B2B, or hybrid sales models

• Strong commercial and numerical understanding

• Comfortable working across digital and social platforms

• Startup or SME experience preferred

Nice-to-Have

• Experience in F&B, catering, meal subscriptions, or lifestyle brands

• Exposure to TikTok, live selling, or social commerce

• Experience managing partnerships or corporate accounts

• Familiarity with CRM systems, dashboards, or performance reporting

What We Offer

• Salary range: SGD 4,000 - 4,500 / month

• Opportunity to work across three fast-growing food brands

• Direct exposure to founders and leadership

• Real ownership over revenue outcomes

• High learning curve and growth potential

• Startup culture with speed, trust, and autonomy