sales & Marketing Executive

Key Responsibilities

Sales & Business Development

• Support international and regional business development initiatives through market research, client needs analysis, and opportunity identification.

• Assist in pre-sales activities, including proposal preparation, pitch decks, product presentations, and coordination of commercial discussions.

• Participate in client engagement, negotiations, and follow-up, supporting deal execution and contract progression.

• Collaborate with internal stakeholders to track leads, manage pipelines, and prepare sales performance reports.

Marketing & Brand Development

• Plan and execute integrated marketing campaigns across digital, social media, and offline channels to enhance brand visibility.

• Develop and manage marketing collateral including corporate brochures, product manuals, promotional videos, and client presentations.

• Coordinate with external vendors, designers, and media partners to ensure timely delivery of high-quality marketing materials.

• Manage and grow company social media platforms and support KOL / media collaborations for campaign execution.

Events & Exhibition Management

• Lead and coordinate local and international exhibitions, trade shows, and conferences, including booth design, logistics, on-site coordination, and post-event follow-ups.

• Act as a key liaison for clients, partners, and media representatives during events.

• Prepare event reports, lead summaries, and post-event evaluations.

Cross-Functional & Regional Support

• Work closely with sales, marketing, and management teams across different regions to align messaging and market strategies.

• Support market entry analysis and regional expansion initiatives as assigned.

• Assist management with ad-hoc strategic projects related to branding, communications, and international growth.

Requirements

• Master's degree in Marketing, Integrated Marketing, Business, Communications, or a related discipline (from a recognised international university).

• Strong foundation in sales support, marketing strategy, branding, and event management.

• Experience in international or regional markets, exhibitions, or cross-border projects is highly preferred.

• Excellent English communication skills (spoken and written) Mandarin proficiency is an advantage.

• Strong organisational skills with the ability to manage multiple projects simultaneously.

• Proficient in Microsoft Office and digital marketing tools familiarity with social media platforms and content management systems is an advantage.

• Self-driven, detail-oriented, and comfortable working in a fast-paced, multicultural environment.