School of Language International (SLI) connects people with learning opportunities and provides you with serious but fun learning experiences in Singapore! Backed by professional teachers and structured lessons, we will make sure you achieve your goal of learning a new language.
The Marketing & Sales Executive will play a key role in driving brand awareness, student acquisition, and sustainable business growth in Singapore.
Key Responsibilities
1. Digital & Social Media Management
- Manage and grow all social media platforms
- Create engaging content (posts, videos, campaigns)
- Monitor and respond to all online reviews and enquiries
- Enhance SLI's digital presence and visibility
2. Marketing & Campaign Execution
- Plan and execute marketing campaigns (e-blasts, new term promotion)
- Develop promotional materials to support student recruitment
- Track and evaluate campaign performance
3. Website & Content Management
- Update website content regularly with accurate and relevant information
- Ensure consistency in messaging and branding
- Manage SEO rankings
4. Brand Management
- Maintain and protect SLI's brand image
- Ensure all materials follow brand guidelines
- Support internal teams in aligning with brand standards
5. Market Research & Strategy
- Conduct market research on trends, competitors, and target audience
- Identify opportunities for growth and new market segments
6. Events & Promotions
- Plan and coordinate marketing events and promotional activities
- Support outreach and engagement initiatives
7. Cultural Marketing
- Understand local Singapore culture
- Develop targeted campaigns and event calendars for foreign students
8. Sales & Business Development
- Drive student enrolment and achieve sales targets
- Follow up on leads and convert enquiries into registrations
- Build strong relationships with prospective students and partners
Key Requirements & Skills
- Experience: 1-5 years in marketing, sales, or advertising (fresh graduates with strong potential may be considered)
- Digital Skills: Familiarity with social media platforms, content creation, and basic analytics tools
- Communication: Strong interpersonal and communication skills
- Team Player: Able to collaborate effectively across teams
- Self-Motivation: Results-driven with a proactive mindset
- Cultural Awareness: Interest in or understanding of Japanese culture is a plus
- Professionalism: Strong work ethics and ability to handle confidential information
- Education & Certification: University Degree in Marketing, Business or related field is preferred.
Please ensure to include the following in your application:
1. Name, Mobile Number, Highest Educational Qualifications
2. Previous working experience
3. Personal strengths
4. Availability
5. Expected salary & last drawn salary
Our email address is [Confidential Information]. Only short-listed candidate will be contacted.
Thank you!
