SALES & MARKETING EXECUTIVE

The baseline workload weighting is structured as follows: Online Sales Operations (20 -

30%), Digital Marketing & Brand Communications (70 - 80%).

1. Online Sales Operations & Lead Conversion

Inbound Lead & CRM Management: Proactively monitor and respond to inbound

inquiries generated via the official website (DTC Brand Mall), WhatsApp Business, and

various social media communication channels actively convert incoming leads into sales

using consultative communication.

E-Commerce Channel Operations: Manage the back-end operations of Coway's active ecommerce

marketplaces (Shopee, Lazada, TikTok Shop, etc.) and the official brand mall.

Tasks include ensuring stable order fulfillment, accurate inventory synchronization, pricing

adjustments, listings optimization, and SLA compliance.

Online Sales Promotions: Set up and execute digital sales campaigns, exclusive online

voucher bundles, and platform-specific promotions to optimize conversion rates and

drive digital revenue growth.

2. Digital Marketing & Brand Communications

Social Media & Content Strategy: Manage organic content creation, scheduling, and

community management for official brand channels (Meta, Instagram, TikTok) to drive

digital traffic, user engagement, and premium brand awareness.

Performance Marketing Coordination: Direct and collaborate closely with external

performance marketing agencies to support SEO/SEM, paid search, and conversion

focused ad campaigns to maximize marketing ROI.

DTC Storefront & Asset Design: Support front-end visual storytelling and UI/UX

optimization for the e-mall. Design and localize digital assets such as store banners, social

media collaterals, and landing pages using design tools (Canva, Photoshop, Capcut, etc.).

Omnichannel (ROPO) Support: Align digital marketing efforts with offline touchpoints

(roadshows, retail stores) to optimize the Research Online, Purchase Offline customer

acquisition journey.