Sales Manager

Key Responsibilities

• Identify and secure new business opportunities with distributors, wholesalers, importers, retailers and corporate clients.
• Build and maintain long-term relationships with key accounts while achieving annual sales targets.
• Lead contract negotiations, pricing strategies and commercial discussions with customers.
• Coordinate closely with production, procurement and logistics teams to ensure timely order fulfilment.
• Analyses market trends, competitor activities and customer demand to identify business opportunities.
• Prepare sales forecasts, budgets and monthly management reports.
• Participate in regional and international trade exhibitions, customer meetings and business development activities.
• Oversee customer complaint resolution and continuous improvement initiatives.
• Perform other business development and sales management duties assigned by Management.

Working Environment

• Office and manufacturing plant environment.
• Frequent visits to production facilities and customer sites.
• Overseas business travel required based on operational needs.
• Fast-paced environment with responsibility for meeting business targets and project deadlines.

Additional Job Requirements

• Able to work on rotating shifts, including day shifts, night shifts, weekends and Public Holidays, according to operational requirements.
• Must be flexible to adapt to changing work schedules, including alternating between day and night shifts with short notice when required by business operations.
• Must remain contactable outside of normal working hours for urgent operational matters, customer issues or business-critical situations, where reasonably required by the Company.
• Able to respond promptly to operational emergencies and provide management support when necessary.
• Willing to travel to customer sites, warehouses or company facilities outside normal working hours whenever operational needs arise.