Sales Manager (Spine)

Lead the Singapore Spine business and drive sustainable growth by developing and executing commercial strategies, managing key customer and supplier relationships, leading a high-performing team, and delivering revenue, profitability, and market share objectives. The role has overall responsibility for the commercial success and strategic development of the Singapore Spine portfolio.

Key Responsibilities

Business Leadership & Strategy

• Develop and execute the annual business plan and growth strategy including product launch plans in collaboration with regional and functional teams.
• Drive achievement of revenue, gross profit, market share, and operational objectives while identifying and evaluating new business opportunities, market segments, and growth initiatives.
• Lead annual budgeting, forecasting and business reviews.
• Monitor business performance, communicate regular business updates to management, and implement strategic recommendations and corrective actions where necessary.
• Develop strategic relationships with key opinion leaders, surgeons, hospital management, procurement teams and healthcare stakeholders.
• Act as a trusted business partner to customers and provide solutions that improve clinical and business outcomes.
• Represent the company at industry meetings, scientific congresses and professional events.
• Own the financial performance of the Singapore Spine business, with accountability for revenue, gross profit and profitability objectives.
• Drive effective forecasting and inventory management to support business growth and operational efficiency.
  
  

Commercial & Sales Leadership

• Build, manage, and grow a healthy sales pipeline across key accounts and market segments while driving customer acquisition, retention, and account expansion.
• Lead key commercial negotiations, tenders, contracts, and pricing strategies.
• Gather market intelligence and customer feedback to support business decisions and portfolio development.
  
  

Portfolio Development & Supplier Management

• Lead the commercialization and growth of the Singapore Spine portfolio.
• Serve as the primary Singapore commercial lead for Spine principals and technology partners.
• Conduct regular business reviews with suppliers and align on growth initiatives.
  
  

Clinical & Technical Excellence

• Maintain strong understanding of Spine technologies, procedures and clinical applications.
• Provide strategic and clinical support for complex customer opportunities, key clinical cases, and operating room activities when required
• Collaborate with clinical and product management to deliver effective customer solutions.
• Support physician education programmes, workshops and clinical training initiatives.
  
  

Cross-Functional Leadership & Talent Development

• Lead, coach and develop the Singapore Spine sales and clinical support team by conducting performance reviews and career development discussions.
• Build a high-performance culture focused on accountability and customer excellence.
• Establish clear goals and performance expectations for team members.
• Collaborate with cross-functional stakeholders to align sales execution, marketing initiatives, and professional.
  
  

Requirements

• Diploma or Bachelor's Degree in Nursing, Biomedical Science, Biotechnology, Biochemistry, Medical Technology, Life Sciences, or a related healthcare discipline.
• Minimum 5 years of experience in medical device sales, clinical case support, or healthcare commercial roles, with a strong preference for Spine, Orthopaedics or related implantable device portfolios.
• Proven track record of achieving and exceeding sales targets, driving market share growth, and managing key customer accounts.
• Experience supporting complex surgical procedures and operating room activities for Spine or Orthopaedic implant systems
• Able to travel overseas, work overtime as and when required (includes weekends)