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CooperVision

Sales Manager, Singapore and South Malaysia

CooperVision
Singapore
10-12 Years
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Job Description

Job Description

As a Sales leader, a key focus of the role is to inspire and uplift the current capability of the field sales team in-line with the regional Salesforce Effectiveness framework. This includes embedding a standardized call process into sales cycle objectives and ensuring its adoption by the field team through co-travel (50-70% time in field) and coaching. This is a new capability development and transformation of sales from transactional to consultative selling, requiring the incumbent to lead the team through change management, set expectations and monitor performance.

Responsibilities

Leadership

  • A key member of the Malaysia Singapore Cluster Leadership Team
  • Active involvement and contribution to leadership of the MYSG business such as strategy development and refinement, business development opportunities, team engagement
  • Account owner for selective strategic business accounts.
  • Lead, inspire and develop direct reports; ensure field sales team performance at a high level to deliver the budgeted business results
  • Develop a high-performance sales team culture, setting high standards, clear communication of expectations and follow-through of behaviours and outcomes
  • Implement and evaluate key account plan execution barriers to meet sales objectives by product portfolio, by customer.
  • Provide field insights and competition benchmark for better execution among key account customers.
  • Collaborate cross-functionally with key stakeholders including Key Accounts, Marketing, Professional Services, Supply Chain and Commercial Operations to develop and optimize sales programs, pricing, incentives and policies relating to the optical market
  • Lead cross-functional executional projects via working groups forums
  • Role model and develop a strong team understanding of CooperVision's global competencies, culture, products and policies
  • Drive team engagement measured through continuous improvement in Gallup Survey Scores
  • Build networks above country to learn via best practice to drive a culture of continuous improvement

Results Focus and Financial Outcomes


  • Results focus addressing areas of underperformance, driving areas of opportunity and leveraging areas performance
  • Deliver budgeted financial outcomes; driving sustainable and accretive top-line and bottom-line growth via leadership in channel, customer, and portfolio mix management
  • Prepare and present weekly, monthly, quarterly business reviews for assigned projects
  • Drive ASP growth through correct governance of price discounts at practice level in accordance with company discount parameters and contract policies
  • Build and monitor budgets and performance to budget
  • Analytical and data driven in delivering business objectives.

Sales Force Effectiveness


  • Deeply understand company and commercial objectives, short-term and long-term, translating them into structured sales execution in field
  • Support system utilization and development, in collaboration of Commercial Operations, to collect high-quality data for close-loop feedback to inform strategy and tactics effectiveness
  • Partner with commercial leadership to develop team incentive programs that are aligned with commercial objectives and are equally stretching and motivating
  • Ensure territory plans are aligned with business segmentation shape to drive SFE
  • Enhance the team for weekly follow -ups (plan, do, check, action) for any variance to the aligned objectives and reasons for any variance.
  • Deliver new product launch plans with sustainable execution tracking strategies
  • Develop and measure SFE KPIs through partnership with Commercial Operations
  • Drive a culture of continuous improvement in SFE throughout the business to deliver ROI for headcount

People Development


  • Recruit, develop and retain a high-performance team
  • Establish annual performance goals and objectives for each team member in line with corporate objectives and the cluster strategy and hold them accountable in achieving the results
  • Conduct regular infield coaching with team members and identify development opportunities to improve team members commercial capability, sales technique, product knowledge and value-adding tools
  • Conduct routine co-travel coaching visits with each team member
  • Lead the development culture in the team; ensuring all members have robust development plans
  • Build a culture of empowerment and accountability; call out poor performance / behaviours and manage accordingly
  • Complete and present the team talent matrix and a succession for your team as part of CVI's annual Employee Development Review (EDR) process

Customers


  • Develop an extensive knowledge related to the market: competitors, independent optometrists, optical / corporate chains, buying groups and targeted accounts
  • Develop channel/customer strategies and customer-centric solutions to develop both CV and Customer's business
  • Adapt holistic tracking methodology for field sales to win store share, influence key decision makers, maintain loyalty, and then implement associated channel plans for each channel / account
  • Facilitate business plans deployment to all national key account branches and timely feedback progress
  • Ensure customer contact is in accordance with company guidelines using approved resources and programs

Teamwork


  • Develop strong working relationships across all relevant teams locally, regionally and globally
  • Role model the requirements of a high-performance team across all active teams
  • Lead cross-functional team to develop solutions to drive performance and people development across the business
  • Deeply work with CMKT / Head of Key Accounts for JBP development

Qualifications


Knowledge, Skills and Abilities:

  • Clear and concise communication skills, both verbal and written, and ability to communicate at all levels, including senior executives / board level & business owners
  • Strong ability to drive change and hold team members to account across different groups and geographies
  • Presents professionally and confidently both internally and externally
  • Strong analysis and insight skills
  • Strong planning skills with attention to details
  • Solution focused commercial business planning skills
  • Proactive and always looking for fresh new ideas or approaches
  • Ability to create strong business networks and relationships
  • Ability to move between strategy, action, commercial and clinical
  • High level of analytical skills to be able to derive useful insights from raw data and information, availing strategies and approaches that enable acquisition, retention, and enhancement in sales volume
  • Excellent understanding of Customer, Business Intelligence, and Industry trends
  • The ability to strategize marketing / commercial orientation
  • Resolves critical issues and contributes to organizational development. Always look for opportunities to improve by challenging status quo and by being innovative

Work Environment:


  • Normal office environment
  • Travels extensively to customer accounts
  • Occasionally travel for sales workshop and conferences

Experience:


  • Minimum 10 to 12 years sales experience across operations, channel management, and trade marketing
  • Excellent interpersonal (handle all levels), leadership, written & oral communication skills. Strong analytical skills with ability to be detailed yet strategic
  • Proactive, innovative, independent worker, has initiative, excellent team player with strong commitment to drive business result
  • Thorough knowledge and understanding of sales, brand & category applications and principles.
  • Strong leadership of team & understanding of people development dynamics
  • Strong customer engagement experience across levels & functions
  • Strong interpersonal skills with a focus on teamwork and ability to foster and manage relationships across multiple departments and functions

Education:


  • Bachelor's degree or equivalent

More Info

Job Type:
Permanent Job
Industry:
Other
Function:
Sales
Employment Type:
Full time

About Company

CooperVision

Job ID: 151254833

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Last Updated: 15-07-2026 08:24:47 PM
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