POSITION SUMMARY

The Sales Executive is responsible for driving new business, nurturing leads, closing deals, and expanding client relationships across all Koocester media verticals (Koocester, Autos, Homes, Business, Foodie and Wealth).

You will act as frontline revenue generators, ensuring pipeline consistency, accurate forecasting, and exceptional client experience.

The role requires speed, discipline, relationship-building, and deep understanding of Koocester's brand, content, and storytelling.

KEY RESPONSIBILITIES

1. Lead Generation & Prospecting

• Generate new leads daily (inbound + outbound)

• Identify high-value prospects across relevant industries

• Conduct social selling, DM outreach, email prospecting, and networking

• Maintain pipeline hygiene in CRM / Lark / Sheets and clear reporting of data.

• Provide qualified, well-prepared leads to producers and CRO

2. Discovery & Client Needs Analysis

• Conduct structured discovery calls

• Identify client pain points, goals, and brand positioning

• Collect all information needed for scoping

• Pass clear client insights to producers for concept development

3. Proposal Handling & Closing

• Send proposals within 12 hours

• Present Koocester's value, storytelling capabilities, and deliverables

• Handle objections using structured frameworks

• Follow up consistently until deal is won or lost

• Maintain proposal-to-close rate targets

4. Relationship Building & Client Experience

• Build trust and rapport with new prospects

• Maintain warm relationships with past clients

• Conduct regular check-ins, updates, and follow-ups

• Guide clients calmly and confidently through the buying process

5. Pipeline Management & Reporting

• Update leads daily

• Report sales numbers in daily and weekly meetings

• Maintain clean, accurate pipeline

• Track metrics:

  • New leads

  • Follow-ups

  • Meetings

  • Proposals

  • Deals closed

  • Pipeline value

  • Win/loss analysis

6. Cross-Team Collaboration

• Work closely with producers for scoping

• Provide editors with context to improve storytelling

• Work with marketing & social media manager for lead flow

• Align with operations for delivery timelines

7. Representation of Koocester Brand

• Communicate with inspiration, professionalism, and clarity

• Understand Koocester's style, tone, content pillars, and brand voice

• Educate clients on Koocester's ecosystem and long-term journey

• Maintain brand reputation in all communications

CORE KPIs (KEY PERFORMANCE INDICATORS)

Daily

• New leads generated

• Follow-ups sent

• Response rate

• Meetings booked

Weekly

• Proposals sent

• Deals closed

• Revenue secured

• Pipeline value

• Close rate (%)

Monthly

• Deal quality

• Client retention contribution

• Referral contribution

• Sales cycle speed

• Forecast accuracy

BEHAVIOURAL KPIs

• Speed of communication

• Professionalism

• Ownership & discipline

• Collaboration with producers

• Clarity & accuracy in documentation

• High emotional intelligence

SKILLS & QUALIFICATIONS

Must-have:

• Strong communicator

• High discipline and responsiveness

• Comfortable with outbound prospecting

• Ability to handle objections calmly

• Good storytelling & presentation skills

• Understands social media content trends

• Basic understanding of Koocester's work

Good-to-have:

• Sales experience (1-3 years)

• Background in media, marketing, video, or creative industries

• Experience with CRM / sales systems

WHO SUCCEEDS IN THIS ROLE

This role is for people who are:

• Hungry to grow

• Coachable

• Fast learners

• High-energy and confident

• Emotionally stable

• Driven by targets and impact

• Able to think strategically

• Able to maintain a positive attitude under pressure

HOW THIS ROLE GROWS WITHIN KOOCESTER

Career progression path:

1. Sales Executive
2. Senior Sales Executive
3. Sales Manager
4. Country Head of Revenue
5. Regional Revenue Director
6. Global Revenue Leadership Roles
7. CRO (Chief Revenue Officer)