About Sustenir
Sustenir Agriculture is a pioneering BCorp-certified Agri-tech company at the forefront of transforming how food is grown and consumed. We are redefining the future of agriculture through advanced, controlled-environment farming delivering fresh, nutrient-rich superfoods with consistency, quality, and sustainability at scale.
Our state-of-the-art greenhouse operations enable us to produce closer to consumers, strengthening foodsecurity while reducing environmental impact.
At Sustenir, we are driven by a clear mission to build a more resilient food system and empower healthier communities through a steady, reliable supply of innovative, premium superfoods.
Job Description
JobTitle: Sales Manager (HoReCa)
ReportingTo: Headof Commercial
Based in: Singapore
Farm Location: 76 Sungei Tengah Road, Singapore 699926
Work week: 5.5 days
Work Hours: 44 hours a week: 8.00 am to 5.00 pm, Mondayto Friday, and 8.00 am to 12.00 pm, Saturdays (excluding publicholidays)
Job Summary
A strong,results-driven HoReCa Sales Manager to lead and accelerate Sustenir's growthacross the Hotel, Restaurant, Café, as well as wholesaler and distributorchannels. This role will be instrumental in building strategic clientpartnerships, expanding our market presence, and delivering consistent revenuegrowth through disciplined execution and clear commercial strategy.
Key Responsibilities
1. Strategic Sales & BusinessDevelopment
- Lead and execute a clear HoReCa growth strategy with a strong strategic framework mindset, focused on scalable and sustainable revenue expansion.
- Proactively identify and secure high-value opportunities across hotels, restaurants, cafés, caterers, wholesalers, and distributors.
- Drive performance to consistently achieve and exceed monthly and annual sales targets, with disciplined pipeline management.
- Prioritize and win big anchor accounts to build a strong base-load volume and long-term partnerships.
2. Key Account Leadership &Relationship Management
- Build deep, strategic relationships with key HoReCa partners, positioning Sustenir as a preferred premium supplier.
- Maintain a strong on-ground presence through regular engagement to understand client needs and unlock growth opportunities.
- Lead commercial negotiations, contracts, and pricing strategies with confidence and long-term value creation in mind.
3. Account Growth & PortfolioManagement
- Own and grow key accounts with a structured account development plan to drive consistent order flow and volume expansion.
- Monitor account performance, identify upselling and cross-selling opportunities, and optimize product mix.
- Resolve issues swiftly with a solutions-oriented approach, ensuring high service standards and client retention.
4. Market Intelligence & StrategicInsights
- Stay ahead of market trends, competitor movements, and customer preferences to sharpen our competitive edge.
- Translate insights into actionable strategies to strengthen product positioning, pricing, and channel expansion.
5. Cross-Functional Execution &Performance Management
- Work closely with operations, supply chain, and marketing to ensure seamless execution and fulfillment excellence.
- Drive data-led decision making through accurate forecasting, reporting, and performance tracking.
- Instill accountability and operational discipline to ensure consistent delivery against business objectives
Requirements
- This post open to Singaporean or Singapore Permanent Resident only.
- Possess own transport (motorbike or car) and a valid driving licence.
- Diploma or Degree in Business, Marketing, or a related discipline.
- Minimum 3-5 years of proven sales experience within HoReCa, FMCG, or food distribution, with strong commercial acumen.
- Established network within hotels, restaurants, cafés, wholesalers, or distributors will be a strong advantage.
- Demonstrated track record of consistently achieving and exceeding sales targets.
- Strong negotiation, communication, and stakeholder management skills with the ability to influence key decision-makers.
- Highly self-driven, results-oriented, and disciplined in execution, with the ability to operate independently in a fast-paced environment.
- Possesses a strategic mindset with the ability to identify, secure, and grow high-value key accounts.
Preferred Skills
- Strong understanding of food products, supply chain dynamics, or the fresh produce industry, with the ability to translate product value into commercial success.
- Proven experience in B2B sales and key account management, with the capability to manage and grow strategic accounts.
- Proficient in CRM systems and Microsoft Office, with the ability to leverage data for pipeline management, forecasting, and performance tracking.
- Strong commercial instincts with a structured, strategic approach to managing customers and driving growth.
- Ability to identify and convert opportunities into long-term partnerships, especially within high-value HoReCa accounts.
Key Performance Indicators (KPIs)
- Revenue Growth & Delivery
Achieve and consistently exceed monthly and annual sales targets, with a strong focus on sustainable revenue growth across the HoReCa channel. - New Business & Key Account Wins
Drive acquisition of new clients, with an emphasis on securing high-value anchor accounts to build a stable base load volume. - Customer Retention & Relationship Strength
Maintain high customer retention through strong relationship management, service excellence, and consistent value delivery. - Account Profitability & Quality of Sales
Ensure healthy margins and profitability across accounts by optimizing pricing, product mix, and cost efficiency. - Pipeline Strength & Conversion Discipline
Build and manage a robust sales pipeline with high conversion rates to ensure consistent business momentum. - Execution Excellence
Deliver operational discipline in forecasting, fulfillment alignment, and in-market execution to minimize gaps and maximize sell-through.
