Sales Manager

Sales Manager, APAC

• Location: Singapore (on-site, co-working office in central Singapore)
• Reporting to: Regional Manager APAC
• Employment: Full-time, permanent (employed through an Employer of Record in Singapore)

ABOUT THE COMPANY

Our client is a venture-backed, Series B software company that uses AI to help large corporations buy and manage their corporate events: meetings, offsites, conferences and incentive trips. Headquartered in Europe and already managing hundreds of millions in annual event spend for Fortune 500 and Global 2000 companies across Europe and North America, the company has opened its APAC hub in Singapore and is now scaling its local team.

THE ROLE

As Sales Manager APAC, you will lead the sales team on the ground in Singapore, turning the demand already being generated across Singapore and Australia into closed business, while managing and growing a small team of Account Executives and Account Managers.

This is a hands-on role. Part of your time goes to closing deals yourself, and part goes to coaching your team to do the same. You will work closely with the Regional Manager APAC on go-to-market execution and the broader regional strategy.

WHAT YOU WILL DO

• Manage and grow the Singapore sales team (AEs and AMs): hiring, ramping, coaching and holding them accountable to targets

• Own and close your own portfolio of corporate accounts across Singapore and Australia, from prospecting through negotiation and signature

• Build and refine the local sales playbook (pitch, objection handling, pricing approach) as the team scales

• Drive the team's quota (bookings and gross booking value), and report on pipeline health and forecast

• Find and open new pockets of demand in the region, including an emerging opportunity in China

• Work with the regional and global leadership to align local execution with the APAC go-to-market strategy

• Bring market and competitor insight back to product and leadership

WHAT WE ARE LOOKING FOR

You are a sales operator who also knows how to lead a team: hungry, hands-on, and comfortable wearing both hats.

Required

• 5+ years of B2B sales experience, closing new business yourself

• Direct people management experience: AEs, AMs or SDRs with quotas reported to you

• A track record of hitting and exceeding targets, both personally and through a team

• Startup experience: you have sold in an early-stage environment where you built the process as you went rather than waited for it

• Self-awareness and humility: you can talk honestly about what didn't work, and you learn fast from it

• Native or near-native English

• Based in Singapore and able to work on-site

Strong advantages

• Sales experience at an early-stage, venture-backed startup (seed to Series C) with well-known investors, ideally as one of the first sales hires in a market

• Experience working with a European or other overseas headquarters, and in multicultural, international teams

• Selling to large corporates: procurement, HR, finance, or travel and events buyers

• Mandarin Chinese, given the Singapore and China opportunity

• Experience selling into Australia

• Background in corporate events, travel, MICE or procurement software

This role is probably not for you if

• You want a pure management role and no longer want to carry a number yourself

• You have only managed existing accounts and have not built pipeline and closed new logos

• You need a fully built sales machine (playbooks, SDR team, marketing engine) to be effective