Sales Manager APAC

Our client is a fast-growing, AI-driven procurement technology company operating across Europe and North America.

The company initially specialised in Meetings & Events procurement for corporate clients, helping large enterprises simplify, optimise and regain control over their indirect and long-tail spending.

Its innovative solution combines a powerful Source-to-Pay SaaS platform, expert human support and a robust procurement-grade compliance framework.

Building on its success in the Meetings & Events category, the company is preparing to expand into additional long-tail procurement categories, leveraging AI to transform traditional procurement processes.

Having secured significant funding from leading international investors, the company is accelerating its international expansion and investing heavily in AI and product innovation.

With an established portfolio of international corporate clients, the business recently launched its APAC operations from Singapore, which is now one of its key strategic growth markets.

The Role

As Sales Manager APAC, you will lead the local sales team based in Singapore, converting existing market demand across Singapore and Australia into new business opportunities while managing and developing the Sales Account Executive team.

This is a hands-on, player-coach position combining individual sales responsibilities with team leadership. You will be directly involved in closing strategic deals while coaching and supporting your team to achieve their targets.

Working closely with the APAC leadership team, you will contribute to the execution and development of the regional go-to-market strategy.

Your Responsibilities

• Manage and develop the existing Sales Account Executive team in Singapore, providing coaching, support and performance management.
• Own and close a portfolio of local corporate accounts across Singapore and Australia, from prospecting through negotiation and closing.
• Build and continuously improve the local sales playbook, including sales pitches, objection handling and pricing strategies.
• Drive individual and team sales performance against targets, monitoring bookings, GBV, pipeline health and forecasts.
• Identify and develop new business opportunities and emerging market segments, including potential opportunities in China.
• Work closely with regional leadership to align local sales execution with the broader APAC go-to-market strategy.
• Provide market insights and competitive intelligence to support product development and strategic decision-making.

What We're Looking For

You are a hands-on sales professional with strong commercial instincts and the ability to lead and develop a small team. You enjoy combining individual sales performance with coaching and team development.

Ideally, you will bring:

• 5-10 years of B2B sales experience, including direct team management or previous team leadership responsibilities.
• Previous experience in a technology startup or within the events and hospitality sector would be an advantage.
• A proven track record of achieving and exceeding sales targets, both individually and as part of a team.
• The ability to thrive in a fast-paced, entrepreneurial environment where processes are still being developed.
• Native or near-native English proficiency. Mandarin would be a strong advantage given the regional market exposure.
• A strong coaching mindset, with a genuine interest in developing others and driving collective performance.

Why Join

• Take ownership of the Singapore and Australia sales strategy, with direct exposure to regional leadership.
• Join a fast-growing technology business with a validated business model and strong international expansion ambitions.
• Play a key role in shaping and developing one of the company's first APAC teams.
• Benefit from a dynamic, entrepreneurial environment that values results, accountability and high standards.
• Contribute to the development of innovative AI-driven solutions in the procurement technology space.