Role Overview
The Sales Lead will lead regional growth initiatives focused on next-generation secure identity, robotics and intelligent automation solutions across ASEAN/APAC, specifically for the private sector.
The role is responsible for securing large-scale private sector contracts involving biometric authentication, automation, robotics and digital identity platforms.
This position requires strong expertise in large-scale system integration, and mission-critical deployments combining biometric technologies (fingerprint, facial, iris recognition) with robotics and automation for private sector in the ASEAN / APAC region.
Key Responsibilities
- Develop and execute a regional growth strategy for the private sector
- Identify and pursue large-scale opportunities in the private sector, including but not limited to integrated resort, mission critical infrastructure, oil and gas, logistics, warehousing and manufacturing
- Lead end-to-end sales processes, including tendering, RFP responses, consortium building, and contract negotiations
- Build strategic relationships with local/regional partners, regulatory bodies, and supplier/vendor
- Establish partnerships with system integrators, automation providers and infrastructure firms to strengthen competitive positioning
- Provide market, policy and regulatory intelligence to support market entry and compliance
- Drive regional revenue growth and long-term private sector account expansion
Requirements
- 15+ years of business development experience in IT, biometrics or automation sector, with strong exposure in the private or public sector
- Proven track record of winning large scale projects in the private or public sector
- Strong understanding on biometrics, automation and robotics solutions, including but not limited to product, market and competition offerings
- Experience managing multi-country or regional portfolios
- Strong networking skills including connections with C-Suite and decision makers
- Strong negotiation, stakeholder management, and consortium leadership capabilities
- Experience managing a team
Success Metrics
- Regional private and public sector contract wins and track record
- Tender win rate and pipeline growth
- Strategic partnerships established
- Revenue contribution from private and public sector projects
- Successful market entry into new jurisdictions
