Sales Executive / Manager

If you are a highly motivated, results-driven professional with a passion for the architecture and interior design industry, we encourage you to apply. We are seeking an experienced and well-connected individual with strong relationships across the design, furniture, interior design, architecture, and tradeshow sectors, supported by a proven track record in event sales.

The ideal candidate is a proactive hunter with the ambition to grow and expand an existing client portfolio, and who is motivated by attractive rewards for meeting and exceeding targets. There is also clear potential for growth into senior roles for candidates whose next career step aligns with this path.

About Fiera Milano Asia Pacific & Events

Fiera Milano Asia Pacific sets out to manage a portfolio of international exhibitions, conferences, and trade events across sectors including design, lifestyle, furniture, architecture, hospitality, industrial technology, and food. Our events, held across Asia, bring together exhibitors, buyers, and industry professionals to foster business growth, networking, and knowledge exchange.

Our initiatives support a variety of products, including flagship trade shows like FIND Design Fair Asia, as well as industry-specific exhibitions, sponsored events, and bespoke initiatives for clients across the region.

Event Description

FIND - Design Fair Asia is a premier platform showcasing contemporary design trends and innovations. Dedicated to connecting suppliers of furniture, lighting, kitchen, bathroom, and homeware with the flourishing Asian market, the event opens pathways for business expansion in the region. FIND - Design Fair Asia gathers the regional architecture and design community in a lively environment. It serves as a hub for inspiration, networking, and business opportunities. For more details, visit www.designfairasia.com.

Role Description

This is a full-time, on-site role for a Sales Executive or Sales Manager at Fiera Milano Asia Pacific supporting shows including FIND - Design Fair Asia. Reporting to senior sales manager / director, you will help design and drive the overall sales strategy to secure exhibitors, sponsors, and strategic partners. The position focuses on proactively identifying and converting new business opportunities, deepening relationships with existing clients, and leading contract negotiations through to closure. You will work closely with the marketing and event operations teams to align campaigns, ensure seamless delivery of sold commitments, and consistently hit or exceed revenue targets. Additionally, you will keep a close watch on market trends, pricing movements, and competitor activity to refine positioning and maintain the fair's competitive edge. This role has no direct management responsibility but may involve mentoring of early career individuals which may become direct reports and supervision of an extensive sales agent network.

Qualifications

• Experience in sales, client relationship management, and negotiation skills.
• Familiarity with market research, business development, and creating effective sales strategies.
• Strong communication, presentation, and interpersonal skills to engage with stakeholders successfully.
• Detail-oriented with organizational and time management abilities to meet deadlines.
• Proficiency in CRM tools and a solid understanding of the design or events industry is advantageous.
• Extensive experience (min. 3 years) in B28 conference and exhibition or sponsorship sales
• Strong knowledge of and familiarity with the dynamics throughout the traditional furniture and interior design sectors, architecture, manufacturing brands or distributors is desired
• A solid understanding of the tradeshow and exhibition industry including managing sales agents
• Previous responsibility for ambitious sales targets, demonstrating ability to consistently meet and exceed these targets
• Collaborate with the marketing team to develop effective marketing strategies to attract exhibitors.
• Coordinate with the event team to ensure seamless execution of exhibitions.
• Build and maintain strong relationships with clients, ensuring high levels of customer satisfaction and resolve client issues or concerns promptly and professionally.
• Ability and proven experience of working with a wide range of cultures.
• Ability to manage multiple projects simultaneously.
• Prior experience in the design, architecture, or events sector is an asset.

The successful candidate will be responsible for retention and growth of key accounts as well as the generation of revenue from new businesses for the Fiera Milano Asia Pacific Portfolio. This role will have to close high-value deals with large, blue-chip companies at senior management or director level. This role has no direct management responsibility but will involve mentoring of early career individuals which may become direct reports and supervision of an extensive sales agent network.