Sales Executive (HORECA)

Sales Executive (HORECA)

Singapore

We are partnering with a well-established company in the F&B industry to recruit a Sales Executive to drive growth across the HORECA (Hotels, Restaurants & Cafés) channel.

This is a great opportunity for a commercially driven sales professional who enjoys building relationships, developing new accounts, and growing business within Singapore's hospitality and F&B sector.

Key Responsibilities

• Develop and grow sales across HORECA accounts, including hotels, restaurants, cafés and other foodservice customers
• Identify and acquire new customers while expanding existing key accounts
• Build strong relationships with chefs, F&B managers, procurement teams and business owners
• Understand customer requirements and recommend suitable products and solutions
• Manage the full sales cycle from prospecting and presentations through to negotiation and account management
• Monitor market trends, competitor activities and new business opportunities
• Work closely with internal teams to ensure strong customer service and account support

What We're Looking For

• Prior sales experience within the HORECA / foodservice channel preferred
• Experience in F&B, FMCG, food ingredients, beverages or related categories would be advantageous
• Strong business development and relationship-building skills
• Commercially driven, proactive and comfortable developing new accounts
• Good communication and negotiation skills
• Able to work independently and manage accounts effectively

Interested candidates please apply directly or reach out for a confidential discussion.