Sales Executive (B2B / F&B Industry)

Key Responsibilities

- Identify and develop new B2B customers across Singapore's F&B sector, including restaurants, cafés, food courts, hotels, and catering businesses.

- Conduct regular field visits, cold calls, and face-to-face meetings to generate new business opportunities.

- Understand customers purchasing needs and recommend suitable products and solutions.

- Introduce the company's digital procurement platform and assist customers with onboarding and initial orders.

- Build and maintain strong customer relationships to drive repeat purchases and long-term business growth.

- Achieve individual sales targets and expand revenue from existing accounts.

- Coordinate with internal teams to resolve customer inquiries, order issues, and payment-related matters.

- Monitor sales performance, maintain accurate customer records, and provide regular market feedback.

Requirements

- Minimum 3 years of B2B sales experience, preferably in food distribution, FMCG, F&B supply chain, or related industries.

- Experience selling products or services to restaurants and F&B businesses is highly preferred.

- Candidates from other industries with strong business development experience and a proven track record in customer acquisition are also welcome.

- Strong prospecting, cold calling, and field sales capabilities.

- Self-motivated, resilient, and target-driven, with excellent communication and negotiation skills.

- Comfortable with frequent outdoor customer visits and independently managing sales activities.

- Proficiency in English; Mandarin or Malay language skills would be an advantage for engaging with a diverse customer base.

- Possession of a valid driving licence and personal vehicle would be an advantage.