We are seeking a seasoned Sales professional (Director level) to lead and scale our commercial growth in Singapore. This is a senior leadership role with end-to-end accountability for revenue performance across TSL's portfolio of media platforms, including social, editorial, KOL/influencer solutions, and video.
You will be responsible for setting the commercial direction, cultivating senior-level client and agency relationships, driving new business, and leading a high-performing sales team. This role requires a strong strategic mindset, deep media and agency networks, and the ability to translate market opportunities into sustainable revenue growth.
What You Will Do
Commercial Strategy & Revenue Growth
Develop and execute comprehensive sales strategies to achieve and exceed revenue targets across all TSL channels (social media, editorial, KOLs, video, and integrated solutions).
Own annual revenue forecasting, projections, and resource planning, ensuring alignment with business objectives.
Identify new growth opportunities, emerging revenue streams, and innovative commercial models in response to market and client needs.
Monitor market trends, competitive activity, and industry developments to proactively refine sales strategies.
Business Development & Client Leadership
Identify, qualify, pitch, and close new business with direct advertisers and media agencies.
Establish and maintain strong, senior-level relationships with key decision-makers, positioning TSL as a strategic media partner rather than a transactional vendor.
Drive revenue growth through client retention, strategic upselling, and cross-selling across TSL's full suite of solutions.
Review and guide clients advertising strategies and deliverables to ensure campaign objectives, KPIs, and outcomes are met.
Nurture and deepen agency partnerships to unlock new and recurring advertising opportunities.
Team Leadership & Performance Management
Lead, coach, and manage a team of sales professionals, setting clear performance expectations and revenue targets.
Conduct regular performance reviews, provide structured coaching, and develop capability-building plans to uplift individual and team effectiveness.
Foster a high-performance, collaborative, and accountable sales culture aligned with TSL's values and growth ambitions.
Mentor junior and mid-level sales talent, building a strong leadership pipeline within the commercial team.
Cross-Functional Collaboration & Governance
Partner closely with editorial, content, video, talent, and operations teams to deliver integrated, client-centric solutions.
Collaborate on RFP strategies and lead responses to complex briefs, ensuring commercial viability and creative excellence.
Provide timely and accurate reporting to the Management Team on sales pipeline, conversion rates, and win/loss analysis.
Ensure disciplined sales processes, accurate forecasting, and strong commercial governance.
The Successful Candidate Should Have
At least 10 years of experience in media, advertising, or digital sales, with a proven track record of driving revenue growth.
Demonstrated experience leading and scaling successful sales teams.
Strong, established network within the advertising and media agency ecosystem.
Excellent sales, negotiation, and stakeholder management skills, with strong commercial acumen.
Entrepreneurial, resilient, and able to operate calmly and decisively in a fast-paced, high-pressure environment.
Solid understanding of digital media platforms, content ecosystems, and integrated media solutions.
Proven ability to collaborate effectively with cross-functional teams.
Experience mentoring and developing junior sales professionals.
Strong verbal and written English communication skills.
Genuine passion for digital media, storytelling, and content creation.
