Sales Director

About Us

Sojern is the leading AI-powered marketing platform built for hospitality, designed to boost growth and profitability for the travel industry. The Sojern marketing platform is a set of easy-to-use software and services that delivers unrivaled traveler insight, intelligent audiences, multichannel activation and optimization, and a connected guest experience—all in one place. More than 10,000 travel marketers rely on our platform annually to find, attract, convert and engage travelers. Sojern was founded in 2007 and acquired by RateGain in 2025, with teams in the Americas, Europe, Middle East and Africa, and Asia Pacific.

The Role

As the Director, Sales – APAC Destinations, you will be responsible for driving strategic revenue growth across the APAC region by developing, managing, and expanding a multimillion-dollar portfolio of destination marketing organizations (DMOs), attractions, airports, tourism retail, and other travel industry clients. Reporting closely to the Managing Director, International Destinations, you will play a key role in shaping Sojern's commercial strategy across APAC while identifying and acquiring new strategic travel advertisers.

This is a highly consultative sales leadership role requiring deep expertise in digital advertising, AdTech, travel marketing, and agency partnerships. You will leverage Sojern's AI-powered travel marketing platform and unique traveler data to deliver innovative, multi-channel advertising solutions that help clients achieve measurable business outcomes.

The ideal candidate brings extensive experience selling digital advertising solutions across Display, Video, Mobile, Paid Social, Connected TV (CTV), measurement, and programmatic media while building executive-level relationships with direct advertisers, destination marketing organizations, and media agencies throughout APAC.

About the Team

The International Destinations team consists of experienced sales professionals supporting clients across EMEA and APAC. The team combines deep expertise in travel, AdTech, programmatic media, and multi-channel digital advertising, working collaboratively to deliver innovative marketing solutions for destinations and tourism organizations worldwide.

Responsibilities

• Develop, manage, and grow a multimillion-dollar book of business across APAC, with a primary focus on Destination Marketing Organizations (DMOs), attractions, airports, tourism shopping outlets, and other travel organizations.
• Identify, prospect, and acquire new strategic travel advertisers while expanding existing client partnerships.
• Own the complete sales cycle, from prospecting and pipeline management through negotiation, contracting, and long-term account growth.
• Manage an annual book of business exceeding $2M while consistently achieving and exceeding quarterly and annual revenue targets.
• Build executive-level relationships with destination organizations, travel brands, media agencies, and strategic partners across APAC.
• Serve as a trusted advisor by developing consultative sales strategies and delivering customized AI-powered marketing solutions.
• Demonstrate thought leadership within the APAC travel and digital advertising ecosystem while influencing regional go-to-market strategies.
• Deliver compelling executive presentations that educate clients on Sojern's value proposition and measurable business outcomes.
• Collaborate closely with Product, Account Management, Client Success, and cross-functional sales teams to develop innovative advertising programs.
• Cross-sell Sojern's full portfolio of travel marketing and measurement solutions across existing accounts.
• Maintain accurate sales forecasts, pipeline management, and client activity within Salesforce.
• Represent Sojern at client meetings, industry conferences, and travel events across APAC.
• Travel as required throughout the region.

Success Criteria

• Consistently exceed quarterly and annual revenue targets.
• Successfully grow and manage a multimillion-dollar portfolio of strategic travel clients across APAC.
• Build long-term executive relationships with destination marketing organizations, attractions, airports, tourism retailers, and media agencies.
• Position Sojern as the preferred AI-powered travel marketing partner across the APAC destination sector.
• Drive regional go-to-market initiatives and contribute strategic insights that support business growth.
• Collaborate effectively across global teams to deliver exceptional client experiences and long-term partnerships.

Qualifications

• Bachelor's degree from an accredited college or university.
• 15+ years of experience in digital advertising, AdTech, media sales, travel, tourism, or hospitality.
• Extensive experience working with Destination Marketing Organizations (DMOs) and travel brands across APAC.
• Strong understanding of the destination marketing and tourism landscape.
• Proven success managing and growing multimillion-dollar client portfolios.
• Demonstrated experience selling managed media, programmatic advertising, measurement, SaaS/DaaS, and digital marketing solutions.
• Experience selling across multiple digital advertising channels, including Display, Online Video (OLV), Mobile, Paid Social, Connected TV (CTV), and programmatic media.
• Strong understanding of the digital advertising ecosystem, including media agencies, programmatic buying, and advertising technology.
• Proven ability to develop strategic account plans and respond to large, complex RFPs.
• Proficiency with Salesforce, Google Workspace, Microsoft Office, and standard sales technologies.
• Exceptional presentation, negotiation, and consultative selling skills.
• Ability to travel frequently throughout APAC.

Equal Opportunity Employer

We are proud to be an equal opportunity employer and are committed to providing a diverse and inclusive workplace. We welcome and encourage applications from all qualified individuals, regardless of race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.