Position Summary
The Sales Director will drive commercial expansion across Southeast Asia, overseeing strategic accounts and longcycle capital equipment projects in missioncritical environments. This role requires disciplined territory leadership, strong expertise in specificationbased selling, and the ability to engage engineering consultants, EPC firms, facility operators, and Clevel stakeholders.
Key Responsibilities
1. Revenue Growth & Territory Leadership
- Own the Southeast Asia sales pipeline and annual booking targets
- Develop structured territory and keyaccount plans
- Drive opportunity creation from specification through contract award
- Lead longcycle capital equipment sales processes
2. Strategic Account & Channel Development
- Build relationships with industrial parks, hospitals, AIDC/logistics operators, utilities, and commercial estates
- Engage EPC contractors, M&E consultants, and system integrators
- Identify and develop channel partners or dealer networks
- Grow presence in sectors with highreliability standby or primepower needs
3. Tender Management & Technical Sales Execution
- Lead tender responses, clarifications, and submission processes
- Interpret SLDs, load profiles, and redundancy configurations
- Communicate lifecycle value, reliability performance, and total cost of ownership
- Support contract negotiation and commercial structuring
4. Regulatory, Market & Operational Coordination
- Understand regional permitting, safety, and interconnection requirements
- Liaise with regulatory agencies and infrastructure stakeholders
- Maintain rigorous CRM updates, forecasting accuracy, and reporting discipline
Qualifications
- 8-12+ years in power generation equipment sales, distributed energy, or missioncritical infrastructure
- Proven success selling generator sets (diesel/gas), turbines, microgrids, or similar power systems
- Strong track record in specificationbased capital equipment sales via EPCs and consultants
- Established relationships across industrial, healthcare, data centre, and commercial sectors in Southeast Asia
- Experience leading multimilliondollar tenders and longcycle procurement
- Understanding of redundancy architectures, uptime standards, and missioncritical power systems
- Knowledge of electrical integration, power system design, and commissioning
- Familiarity with service contracts and aftermarket revenue models is beneficial
- Strong CRM usage and territory planning discipline
- Bachelor's degree in Engineering, Energy Systems, Business, or related field
What We Look For
- Deep network within standby and distributed power ecosystems, especially diesel generator markets
- Technical credibility in infrastructuregrade energy discussions
- Ability to guide customers toward nextgeneration power and hybrid architectures
- Structured, performancedriven commercial mindset
- Comfortable leading growth in a scaling startup
