Sales Director

The Sales Director is responsible for driving revenue growth, developing and executing the sales strategy, and expanding Crown's market presence. The role focuses on winning new business, growing strategic accounts, strengthening client relationships, and leading a high-performing sales team to achieve ambitious commercial targets.

As a member of the leadership team, the Sales Director will provide market insights, identify growth opportunities, and develop commercial strategies that support the business's short and long-term growth objectives.

Sales Strategy & Business Growth

• Develop and execute the annual sales strategy to achieve revenue and profitability targets.
• Identify new business opportunities, market segments, and growth initiatives.
• Drive new client acquisition while expanding revenue from existing accounts.
• Establish and implement sales plans, territory strategies, and account growth plans.
• Monitor market trends, competitor activities, and customer requirements to capitalize on emerging opportunities.
• Develop strategic partnerships and referral channels to support business growth.

Revenue Generation

• Own and deliver sales revenue, gross margin, and new business targets.
• Build and maintain a strong sales pipeline to ensure sustainable growth.
• Lead strategic sales pursuits, RFPs, tenders, and major account opportunities.
• Conduct high-level client presentations, commercial negotiations, and contract discussions.
• Maximize cross-selling and upselling opportunities across Crown's service offerings.
• Drive sales activities and customer engagement initiatives to increase conversion rates and market share.

Strategic Account Development

• Develop and maintain relationships with key clients, decision-makers, and industry stakeholders.
• Act as the executive sponsor for strategic accounts and major opportunities.
• Create account growth strategies to increase customer retention and revenue contribution.
• Support long-term customer partnerships through proactive engagement and business reviews.

Commercial Management

• Ensure accurate sales forecasting and reporting.
• Drive CRM discipline and pipeline visibility across the sales organization.
• Develop pricing and commercial strategies that optimize growth and profitability.
• Provide regular market intelligence and sales performance insights to the leadership team.
• Manage sales budgets and resources effectively to maximize return on investment.