Sales & Digital Marketing Executive

Role Overview

The Sales & Digital Marketing Executive is responsible for driving company revenue and brand visibility through digital marketing strategies, online lead generation, and sales conversion activities. This role focuses on digital channels, data-driven campaigns, and customer acquisition while supporting overall sales objectives.

Key Responsibilities

Digital Marketing (Primary Focus)

• Plan, execute, and optimize digital marketing campaigns across platforms such as Google Ads, LinkedIn, Facebook, and other relevant channels

• Manage and improve the company's website, SEO, and SEM performance

• Create and manage content marketing initiatives, including social media posts, EDMs, landing pages, and basic marketing materials

• Track, analyze, and report on campaign performance using analytics tools (e.g. Google Analytics), and adjust strategies accordingly

• Manage company social media accounts and grow online engagement and brand awareness

Sales & Lead Generation

• Generate and qualify sales leads from digital campaigns and online platforms

• Follow up on inbound leads and support the sales conversion process

• Maintain customer relationship records and sales pipelines

• Work closely with management to align marketing strategies with sales targets

Branding & Market Development

• Develop and maintain consistent brand messaging across all digital channels

• Research market trends, competitors, and customer behaviour to identify new opportunities

• Support product positioning and go-to-market strategies

Requirements & Qualifications

• Diploma or Degree in Marketing, Business, Communications, or related field

• Experience in digital marketing and sales (B2B experience is an advantage)

• Familiar with digital marketing tools such as Google Ads, Meta Ads, SEO tools, and CRM systems

• Strong analytical, communication, and organizational skills

• Self-motivated, results-driven, and able to work independently

Key Performance Indicators (KPIs)

• Quality and quantity of digital leads generated

• Sales conversion rate from digital channels

• Online traffic, engagement, and campaign ROI

• Revenue contribution from digital marketing activities

Reporting Line

Reports directly to the Chief Executive Officer