About the Team
Workday's SDR organisation plays a critical role in driving pipeline creation and business growth. The team partners closely with Field Sales, Marketing, and Operations to generate qualified opportunities aligned to strategic territory plans. Whether through inbound lead engagement or targeted outbound campaigns, our SDRs are the first point of contact for many of Workday's customers-and set the tone for a world-class sales experience.
This team is the heartbeat of pipeline generation across the ASEAN market and works directly with the regional MD, field sales leaders, and marketing teams to execute tailored go-to-market strategies.
About the Role
As the Sales Development Manager for ASEAN, you'll lead a team responsible for engaging prospects across key industries and accounts. You will be accountable for pipeline delivery aligned to regional sales goals, while building and sustaining a high-performing, collaborative, and fun team culture.
You will partner closely with stakeholders across Sales, Marketing, Sales Operations, and Enablement to ensure operational alignment and strategic impact.
Key Responsibilities
Team Leadership & Coaching
- Lead, mentor, and develop a high-performing SDR team to consistently meet and exceed pipeline targets.
- Drive a culture of learning, performance, and accountability while maintaining Workday's values.
- Provide regular coaching, 1:1s, and call feedback sessions to elevate team capabilities and morale.
Territory Ownership & Stakeholder Engagement
- Serve as the key contact for the ASEAN region's pipeline generation strategy.
- Build trusted relationships with country managers and field sales leadership to align on priorities and pipeline quality.
- Act as a thought partner to the ASEAN Managing Director and collaborate on regional GTM planning.
Operational Excellence
- Oversee day-to-day SDR operations including inbound lead management, outbound prospecting, event follow-up, and call blitzes.
- Drive the business rhythm for the team including forecast reviews, pipeline inspections, and campaign tracking.
- Deliver timely, accurate forecasting of pipeline metrics and ensure data hygiene across systems.
Cross-Functional Collaboration
- Partner with Field Marketing to activate campaigns, events, webinars, and other regional demand generation initiatives.
- Collaborate with Sales Operations and Enablement to drive continuous improvement in process, tooling, and team performance.
Hiring & Career Development
- Lead recruitment, onboarding, and ramp of new SDRs.
- Create an environment that supports personal and career growth, with clear paths into roles such as Field Sales, Marketing, and beyond.
About You
Basic Qualifications (must have skills / experience):
- 5+ years of experience leading business development or inside sales teams within the B2B SaaS or enterprise software industry.
- Proven track record of driving outbound prospecting strategies and delivering strong pipeline results.
Other Qualifications (preferred, but not essential):
- Ability to build and manage strong relationships with VP-level and executive stakeholders, internally and externally.
- Hands-on experience implementing and leveraging AI-driven prospecting or pipeline generation tools.
- Previous experience in a customer-facing sales role such as Account Executive or equivalent, with a strong understanding of full sales cycle dynamics.
- Deep understanding of enterprise software sales motions, qualification frameworks (e.g. BANT, MEDDPICC), and demand generation best practices.
- Skilled at analysing performance data and applying insights to improve outcomes.
- Excellent communication skills-able to engage and influence at all levels across the business.
- Passion for developing people and creating an inclusive, high-energy, and fun team environment.
