Develop and execute a comprehensive annual marketing strategy aligned with the company's business objectives.
Conduct market research and competitor analysis to Identify opportunities and trends.
Set, monitor, and report on key performance indicators (KPIs) for all marketing activities.
Develop and execute an integrated annual sales and marketing plan aligned with company objectives.
Foster alignment between sales and marketing teams through shared goals, regular communication, and integrated processes (e.g., SLAs, lead management).
Analyze market trends, customer insights, and competitor activity to identify growth opportunities.
Set, monitor, and report on key performance indicators for both departments.
Sales Management
Lead the sales team to achieve and exceed revenue and growth targets.
Manage the sales pipeline, forecast accuracy, and sales cycle optimization.
Develop sales strategies, pricing models, and incentive programs.
Build and maintain key customer and partner relationships.
Campaign Management & Execution
Plan and manage multi-channel marketing campaigns across digital (SEO/SEM, social media, email) and traditional channels.
Oversee the creation of high-quality, engaging content for all stages of the buyer's journey (blog posts, tiktok, facebook, Instagram, YouTube, videos, case studies, social media, etc.).
Manage the company's website, ensuring it is optimized for user experience and search engines.
Lead event strategy, including webinars, trade shows, and corporate events.
Plan and manage participation in industry events, trade shows, and webinars.
Team Leadership & Management
Lead, mentor, and develop a team of marketing executives and specialists.
Manage relationships with external agencies and vendors (e.g., PR, design, SEO).
Coordinate with the Sales department to ensure alignment and optimize the lead generation process.
Budget & Analytics
Prepare and manage the annual sales and marketing budget, ensuring efficient allocation of resources.
Track campaign performance and spending, providing regular reports to senior management.
Use data analytics (Google Analytics, CRM data, marketing automation platforms) to measure success and make data-driven decisions for optimization.
Brand Management
Ensure consistent messaging and branding across all marketing materials and touchpoints.
Manage public relations and corporate communications efforts.
Performance & Operations
Implement and optimize lead generation, nurturing, and handover processes to ensure marketing-sales alignment.
Report regularly to senior management on performance metrics, ROI, and strategic initiatives.
