Strategy & Planning:
- Develop and execute a comprehensive annual marketing strategy aligned with the company's business objectives.
- Conduct market research and competitor analysis to Identify opportunities and trends.
- Set, monitor, and report on key performance indicators (KPIs) for all marketing activities.
- Develop and execute an integrated annual sales and marketing plan aligned with company objectives.
- Foster alignment between sales and marketing teams through shared goals, regular communication, and integrated processes (e.g., SLAs, lead management).
- Analyze market trends, customer insights, and competitor activity to identify growth opportunities.
- Set, monitor, and report on key performance indicators for both departments.
Sales Management:
- Lead the sales team to achieve and exceed revenue and growth targets.
- Manage the sales pipeline, forecast accuracy, and sales cycle optimization.
- Develop sales strategies, pricing models, and incentive programs.
- Build and maintain key customer and partner relationships.
Campaign Management & Execution:
- Plan and manage multi-channel marketing campaigns across digital (SEO/SEM, social media, email) and traditional channels.
- Oversee the creation of high-quality, engaging content for all stages of the buyer's journey (blog posts, tiktok, facebook, Instagram, YouTube, videos, case studies, social media, etc.).
- Manage the company's website, ensuring it is optimized for user experience and search engines.
- Lead event strategy, including webinars, trade shows, and corporate events.
- Plan and manage participation in industry events, trade shows, and webinars.
Team Leadership & Management:
- Lead, mentor, and develop a team of marketing executives and specialists.
- Manage relationships with external agencies and vendors (e.g., PR, design, SEO).
- Coordinate with the Sales department to ensure alignment and optimize the lead generation process.
Budget & Analytics:
- Prepare and manage the annual sales and marketing budget, ensuring efficient allocation of resources.
- Track campaign performance and spending, providing regular reports to senior management.
- Use data analytics (Google Analytics, CRM data, marketing automation platforms) to measure success and make data-driven decisions for optimization.
Brand Management:
- Ensure consistent messaging and branding across all marketing materials and touchpoints.
- Manage public relations and corporate communications efforts.
Performance & Operations:
- Implement and optimize lead generation, nurturing, and handover processes to ensure marketing-sales alignment.
- Report regularly to senior management on performance metrics, ROI, and strategic initiatives.
