Sales Account Engineer

The Sales Account Engineer will be responsible for generating new business and manage to grow assigned accounts in various range of cables, wires & cable accessories for Building & Construction, Industrial sectors, familiar in LV cables and products. Your contributions will play a key role in enhancing customer satisfaction and supporting sales team and strengthening long-term relationships with customers.

What will you deliver

i. Business Development & Account Management

. Generate new business via prospecting, cold calling, networking, and leveraging existing relationships.

. Manage and grow assigned accounts by identifying opportunities and increasing wallet share.

. Conduct regular sales visits, reviews, and follow‑ups to maintain strong customer relationships.

. Identify cross-selling and up-selling opportunities across the full electrical product range, not limited to cables.

ii. Technical & Commercial Support

. Provide technical guidance on electrical distribution products specifically Cables & wires, LV components, wiring devices, any other opportunities including industrial control products, lighting solutions, and cable accessories.

. Support the preparation of commercial proposals, including tenders, quotations, contracts, product selections, and pricing structures.

. Lead presentations, product demonstrations, and solution proposals to customers.

iii. Supplier & Channel Engagement

. Build strong partnerships with key suppliers/principals, jointly driving sales activities such as training, promotions, joint customer calls, and market development initiatives.

. Keep abreast of new product releases, technological developments, and market trends.

iv. Performance Monitoring & Reporting

. Monitor sales performance, analyse trends, and prepare accurate reports on sales pipelines, forecasts, and opportunities.

. Conduct regular business reviews with customers and initiate service or process improvements where needed.

. Resolve customer issues promptly and escalate concerns when necessary.

v. Customer Experience & Compliance

. Partner with internal teams (Customer Service, Procurement, Logistics, Finance) to ensure seamless and good customer experience.

. Ensure compliance with Sonepar Singapore's sales policies, pricing guidelines, and ethical standards.

Key Qualifications

. Diploma in Electrical Engineering or a related field, with minimum 2-3 years of experience in electrical distribution, trading, or related industry.

. Strong knowledge of electrical distribution products, including but not limited to:

• Cables, wires, cable accessories

• LV switchgear & circuit protection

• Control & automation components

• Distribution boards & panel accessories

• Lighting and wiring devices

. Proven ability to work independently, manage multiple priorities, and operate under pressure.

. Excellent communication, negotiation, and customer relationship management skills.

. Proficiency in Microsoft Office and experience with ERP systems.

Competencies

. Strong technical aptitude and willingness to expand product knowledge.

. Customer‑focused mindset with strong service orientation.

. Entrepreneurial mindset with proactive problem-solving skills.

. Ability to influence stakeholders and build effective business partnerships.

. Analytical skills to interpret sales data, margins, and market trends.