Revenue Growth Management, Analytics & Demand Planning Lead

Who We Are

The Coca-Cola Company (TCCC) is the world&aposs largest beverage company, refreshing consumers worldwide for over 135 years. Our unrivaled portfolio includes more than 500 sparkling and still brands and more than 3,800 beverage choices, with iconic brands such as Coca-Cola, Sprite, Minute Maid, Schweppes, FuzeTea, Monster, and Fanta.

With over 1,500 employees, Coca-Cola Beverages Singapore, Malaysia & Brunei is a complex and well-developed organization that produces, sells, and distributes the Coca-Cola Company products across the country. Our world-class manufacturing plant in Halal Park, Bandar Enstek in Negeri Sembilan, Malaysia serves as our Halal production hub for Malaysia, Singapore, and Brunei.

Lets Talk About The Role

Location: Pasir Panjang Road, Singapore

Department: Revenue Growth Management & Analytics

Reports to: Head of Revenue Growth Management, Analytics & Demand Planning (SIMA)

What Youll Do

As the Head of RGM, Analytics & Demand Planning (SG), you are responsible for leading the development and execution of Revenue Growth Management strategies, delivering actionable commercial insights, and ensuring robust demand planning to optimize business performance.

This role integrates commercial analytics, RGM strategic leadership, and demand forecasting, working closely with cross-functional stakeholders (Sales, Marketing, Finance, Supply Chain) to drive sustainable growth, improve forecast accuracy, optimize product availability, and maximize value capture from shopper purchases.

The position is accountable for defining KPI frameworks, ensuring data integrity, building advanced performance models, and leading S&OE/S&OP demand routines to maintain alignment between commercial ambitions and supply chain capabilities.

Specifically, you are the key person to

• Define and implement comprehensive RGM strategies for General Trade and Modern Trade, including OBPPC design, price terms & conditions, and promotional guidelines to ensure portfolio competitiveness, channel balance, and value growth. Steward OBPPC and pricing performance at a granular level, proposing amendments as needed.
• Lead the development, governance, and delivery of Commercial KPIs across performance, share, SFA/SFE, and CDEs. Ensure alignment of definitions with SIMA guidelines, oversee automation/standardization of reporting, and deliver insights that identify performance levers. Oversee the creation of accurate, unconstrained demand forecasts (volume, value, and assumptions) at SKU and aggregated levels. Lead S&OE and monthly demand review processes, ensuring timely identification and mitigation of risks to supply and inventory.
• Build mechanisms and scorecards to track ongoing strategies against desired outcomes. Monitor excess/old stocks, initiate clearance plans, and collaborate with stakeholders to minimize write-offs.
• Partner with Sales, Marketing, Finance, and Supply Chain on business-specific projects, category management, NPD launches, and product transitions, ensuring commercial and operational readiness.
• Set goals, coach and develop team members across RGM, Analytics, and Demand Planning, fostering a high-performance culture and ensuring succession readiness.

What You Bring

• Ideally 8 years of FMCG experience is required, including experience in a leadership role across RGM, analytics, or demand planning.
• Proven track record of driving commercial performance through integrated analytics and planning.
• Strong leadership with ability to integrate commercial strategy and operational planning.
• Advanced analytical skills with experience in data modeling, KPI governance, and insights storytelling.
• Deep understanding of FMCG RGM levers, pricing strategies, and demand forecasting principles.
• Proficient in Microsoft Excel, PowerPoint, and forecasting/planning tools (e.g., SAP, Prevail, APO SNP).
• Excellent stakeholder management and communication skills, able to influence across functions.
• Role requires strategic thinking, operational discipline, and ability to manage competing priorities.
• Must be adaptable to fast-changing market dynamics and organizational needs.

Our Purpose & Growth Culture

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We focus on five key behaviours curious, empowered, inclusive, agile, and corporate entrepreneurship and value how we work as much as what we achieve.