Retail Sales Representative

• Achieve or exceed assigned sell-in sales targets for designated direct paint retailers.
• Identify and acquire new retailer accounts to expand market coverage and strengthen the retail network.
• Drive product distribution growth by identifying new sales opportunities and improving product availability.
• Develop strong relationships with retailers to support business growth and long-term partnerships.
• Drive retailer sell-out performance through effective execution of retailer programmes, including Mix2Win and Painter Loyalty initiatives.
• Collaborate with Painter and Interior Designer sales teams to generate end-user demand and increase product consumption.
• Execute promotional activities, campaigns, and engagement initiatives to improve retailer, painter, and interior designer sales.
• Monitor sales performance and recommend actions to improve sell-out results.
• Manage and grow a portfolio of active retail accounts with consistent purchasing behaviour.
• Ensure effective product range management, tinting machine adoption, and compliance with agreed credit policies.
• Monitor customer accounts, receivables, and outstanding payments to maintain healthy credit management.
• Build strong customer relationships by addressing feedback, resolving complaints, and improving customer satisfaction.
• Implement approved retailer rebate and incentive programmes to drive business growth.
• Continuously identify and secure new retail opportunities to increase market penetration.

Job Requirement

• Diploma, Advanced Level, or Bachelor's Degree in Business, Marketing, Sales, or a related discipline.
• Minimum 3 years of experience in retail sales, preferably within the paints, coatings, FMCG, or building materials industry.
• Experience managing retail accounts and achieving sales targets.
• Exposure to working in a multinational environment is preferred.
• Experience in the paint or coatings industry is an added advantage.
• Strong sales, negotiation, and relationship management skills.
• Proven ability to achieve sales targets and drive business growth.
• Good understanding of retail channel management and customer development.
• Strong communication and interpersonal skills.
• Customer-focused with effective problem-solving abilities.
• Ability to analyse sales performance and identify growth opportunities.
• Proficient in Microsoft Office applications.
• Good command of English; Mandarin/Chinese proficiency is an advantage.