The COMO Group represents an integrated approach to living well, grounded in a celebration of diversity and a deep respect for authenticity. The Group's businesses extend across hospitality (COMO Hotels and Resorts), fashion (Club21, Kids21, Dover Street Market Singapore), wellness (COMO Shambhala), organic living and specialty foods (COMO Dempsey, Culina and SuperNature) and philanthropy (COMO Foundation).
Job Summary
The Retail Director leads the Singapore retail network across multilabel concepts, setting the commercial direction and ensuring stores deliver inspiring experiences that feel both contemporary and true to each brand's identity. This role shapes the retail vision, elevates client experience, develops high-performing teams, and partners with Merchandising, Marketing and Creative to bring our labels to life.
This position is designed for a leader who understands the nuances of multilabel retail: balancing diverse brand needs, shaping commercial priorities, and building a retail culture anchored in passion, creativity and style.
Job Responsibilities
Operational Excellence & Brand Standards
- Ensure stores uphold modern luxury retail standardswarmly welcoming, curated, operationally smooth and visually compelling.
- Work hand-in-hand with Learning & Development to strengthen service rituals and engagement standards that reflect Club21's multilabel DNA, ensuring a consistent client experience across different brand universes.
- Oversee and control operational compliance, store readiness, inventory accuracy and process optimisation.
- Drive adoption of clienteling tools, digital selling behaviours and elevated service practices.
- Lead improvements in conversion, traffic utilisation, client capture and service KPIs.
- Balance creativity with commerciality, ensuring VM elevates both client discovery and sales outcomes.
Retail Performance & Sales Management
- Together with the Country General Manager, co-develop and support the retail strategy for Singapore, focusing on sustainable growth, store productivity and client relevance across multilabel concepts.
- Shape seasonal commercial priorities in partnership with Merchandising, contributing field insights on client behaviour, sell-out patterns and assortment opportunities.
- Own and manage sales KPIs, productivity metrics, store P&L levers and annual budgeting for Retail. Deep knowledge of Conversion drivers is key.
- Identify white-space opportunities, new client segments and store experience enhancements to strengthen brand differentiation.
- Lead weekly and monthly business reviews to assess performance, address gaps and activate strategic levers.
Client Experience & Engagement
- Partner closely with CRM and Marketing to shape client development strategies, segmentation priorities, outreach rituals and key client journeys.
- Oversee retail execution of events, activations, collaborations and VIP engagements that are aligned with each brand's positioning.
- Guide teams on outreach, reactivation, top-client conversion and event follow-through.
- Monitor clienteling KPIs and strengthen store-level ownership of client development outcomes.
People Leadership & Talent Development
- Lead and coach Area Managers, Store Managers and VM leaders to create an empowered, high-performing retail organisation.
- Build succession pipelines and capability pathways for frontline talent, focusing on service, styling, commercial acumen and leadership maturity.
- Shape a culture grounded in clarity, curiosity, accountability and strong client focus.
- Partner with HR on recruitment, development, performance management and workforce planning for retail roles.
- Foster an environment where diverse brands and teams can thrive under a common retail vision.
Compliance, Standards & Risk Management
- Safeguard compliance with operational standards, safety requirements and loss prevention protocols across stores.
- Oversee shrinkage reduction programmes, cash-handling integrity and inventory audit cadence.
- Ensure stores maintain best-in-class housekeeping, back-of-house discipline and operational hygiene.
Job Requirements
- Masters / Degree in Fashion, Retail Management, Brand Management or equivalent
- Minimum 7 years experience in fashion and/or luxury retail operations at a managerial level
- Proven track record in leading operational teams and driving sales across multiple stores.
- Deep understanding of luxury clienteling, VIP relationship management, visual merchandising and brand standards.
- Inspirational leadership skills in hiring, coaching and developing high-performing retail teams with a hands-on floor presence.
- Excellent communication skills with an outgoing personality.
