Objectives of the role:
- To support BDM to hand in hand achieve sell in, sell out, gross margin and EBITDA growth objectives across the region
- Primary contact and point of co-ordination for all customers within the specific territory
- To protect or improve brand visibility and strength of presence in territory in charge
- To lead team of coordinators and beauty advisors towards better sales excellence
Responsibilities:
Sell-in & Sell out
- Establish and upkeep strong partnership with agents and customer accounts
- Close communication with agents/buyers on purchase orders and proposals of sell in (ie. Newness availability, out of stock items, promotion items top-up etc.)
- Provide service to accounts requirements (ie. Handle requests, complaints, issues, enquiries etc.)
- Prompt follow up and proactive actions to be taken with a strong sense of urgency
- Pro-actively seek opportunities to expand brand sales and brand exposures/ visibility
- Manage cuts and work on possible back orders diligently
- Plan the allocation and requisition of GWPs, samples, testers etc. to ensure a successful retail sell out while keeping within budget
- Propose customized marketing calendar and GWP/ promotions mechanics for approval
- Maximize stocks fulfillment rate of orders by pre-checking stocks availability and suggesting alternatives when necessary
- Drive and manage retailers e-platform with marketing team
- Manage and upkeep updated price lists assortment regularly
- Manage accounts stock health level diligently, checking for overstocks and understocks situation
- Support budget planning process and to work on annual marketing calendars and implementation plans
- Analyze sales reports and trends to identify opportunities and actions needed
Counter Management
- Collaborate actively with agents and marketing on marketing initiatives and VM display elements to ensure successful activations
- Collaborate with marketing on timely seasonal light box visual updates
- Ensure effective visual merchandising and store planograms in line with Marketing and Brand guidelines
- Manage the forecasting, ordering and distribution of promotion collaterals
BA Management
- Propose customized monthly staff incentive programs for approval
- Lead, manage and motivate team of coordinators and beauty advisors towards 360 sales excellence (customer service, sales productivity, brand loyalty, internal team cohesiveness, and external team support)
- Facilitate on-counter coaching and training when necessary
- Garner generics sales staff support towards brand
- Coordinate classroom training sessions with Regional Trainer
- Assist on organizing the BA seminar
Other Administrative Support
- Review quotations, perform purchase requisitions and follow up on necessary support functions between the Agents/Customers and the Accounts Department
- Follow through and resolve daily administrative, operational or logistical issues
- Follow through on all internal operational paperwork, including but not limited to CRFs, CERs, DN/CNs, PRs, returns, sales analysis reports etc
Note : Any other ad-hoc projects/responsibilities as required by the position from time to time
Qualifications, knowledge, skills and abilities:
- Experience in a similar capacity in a cosmetics company is an added advantage
- University Graduate
- Strong organizational skills with an attention to fine details
- Strong interpersonal and team collaboration skills
- Proactive analytical mind with the ability to resolve problems quickly and efficiently
- Customers and service oriented
- Hands-on, proactive, leads by example
- Effective communicator, internally and externally, verbally and in written
- Fluent in English (both written and spoken), able to speak Chinese fluently. Ability to read and write Chinese fluently is an added advantage
- Proficient with Microsoft (Excel, Word, PowerPoint)
- Occasional travel is needed
- Candidates with more experiences will be considered as Assistant Retail Development Manager
