Regional Sales & Marketing Manager

Company Overview

Averis Systems stands behind every stage of the guest journey - from arrival to departure - as your distributor, systems integrator and support partner in one.

Job Summary

The Regional Sales & Marketing Manager is responsible for managing and growing sales pipeline and client accounts across the APAC region, while also driving the regional marketing activities that support client acquisition and brand positioning - covering hotel locking systems, refrigeration solutions, access control, GRMS, building automation, and related proprietary software platforms. The role owns the end-to-end sales cycle for existing and prospective regional accounts, from qualification through to close, and shapes the marketing strategy, campaigns, and market presence that generate and support that pipeline. The role involves extended regional work assignments of approximately 1-3 months at a time across APAC markets.

Responsibilities

• Manage and grow a portfolio of regional client accounts across APAC, driving repeat business and upsell opportunities.
• Own the sales cycle for assigned accounts - from lead qualification, quotation, and negotiation through to contract close.
• Achieve agreed sales targets and revenue budgets for the assigned region/portfolio.
• Develop and execute regional marketing plans and campaigns to generate leads and support the sales pipeline across APAC markets.
• Coordinate marketing collateral, case studies, and product/solution positioning materials for regional clients and partners.
• Represent at regional trade shows, industry events, and partner meetings to build brand visibility and generate leads.
• Conduct market and competitor research across APAC to inform both sales strategy and marketing positioning.
• Coordinate with pre-sales, technical, and project delivery teams to ensure proposed solutions meet client requirements.
• Maintain accurate sales pipeline records and provide regular forecasts, sales performance, and marketing activity reports.
• Build long-term client relationships.
• Support contract renewals, service agreements, and after-sales account management.
• Travel regionally as required to support client meetings, project handovers, account reviews, and marketing/trade events.

Preferred competencies, requirements and qualifications

• Degree or equivalent professional qualification preferred
• Proven track record in sales or account management within building technology, hospitality technology, or a related B2B technical solutions environment.
• Experience managing regional accounts across APAC markets.
• Strong negotiation, account management, and client relationship skills.
• Willingness and ability to undertake extended regional work assignments of 1-2 months at a time.
• Proficiency in English, Chinese (Mandarin), Cantonese, and Malay/Bahasa is required.