Regional Sales Manager (IVD Equipment)
mass power services pte. ltd.- Posted an hour ago
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Job Description
- Drive aggressive business growth for manufacturing and total solutions business for local and asia pacific region clients
. Identify, develop and secure new customers requiring PCBA, box build, equipment manufacturing, system integration, engineering and outsourced manufacturing solutions.
. Develop long-term customer relationships and position Company as a one-stop manufacturing partner, from engineering and prototyping through production, testing, integration and delivery.
. Expand Company's customer base across semiconductor, electronics, medical technology, life sciences, industrial automation, instrumentation, energy, EV/automotive and other high-value technology sectors.
. Develop recurring manufacturing revenue through long-term programs, production outsourcing, contract manufacturing and strategic customer partnerships.
1. Business Development & New Customer Acquisition
. Develop and execute a structured new-business development strategy to achieve revenue and margin targets.
. Proactively identify and approach potential customers rather than relying solely on inbound enquiries.
. Build and maintain a healthy pipeline of qualified prospects, opportunities and projects.
. Conduct market mapping to identify companies with:
o Outsourcing requirements and New product introductions
o Manufacturing transfer opportunities on PCBA requirements
o Box-build requirements on Equipment manufacturing requirements
o System integration requirements, Engineering and prototyping requirements
o Production capacity constraints, Supplier consolidation initiatives
2. Promote Company's Total Manufacturing Solutions
. Position Company as a total manufacturing solutions provider, rather than simply a PCB assembler.
. Develop opportunities across the complete manufacturing value chain:
Design / Engineering → Prototype → PCBA → Mechanical Integration → Box Build
→ System Integration → Testing → Equipment Build → Final Assembly → Production → After-Sales Support
. Promote Company capabilities and identify opportunities where customers can consolidate multiple suppliers into one integrated manufacturing partner.
3. Niche Manufacturing Market Development
. Identify niche, high-value manufacturing segments where Company can compete based on Engineering capability, Manufacturing flexibility, Low-to-medium volume production, High-mix manufacturing, Complex assemblies, Short lead times, Customisation, Quality o Responsiveness and Cost competitiveness
. Develop target-account lists for priority industries.
. Identify companies that require specialised or customised manufacturing rather than high-volume commodity production.
. Monitor market trends, technology developments, customer investments and new product launches to identify potential opportunities.
. Develop specific market-entry strategies for new industries and customer segments.
4. New Product Introduction & Manufacturing Transfer . Identify customers requiring:
o NPI support o Prototype builds o Design-for-Manufacturing input o Production transfer o Supplier transfer o Manufacturing localisation o Second-source manufacturing
. Coordinate with Engineering and Operations to ensure smooth transition from prototype to production.
. Develop opportunities to take over products currently manufactured internally by customers or competing suppliers.
. Build relationships with customers early in their product development cycle to secure production programs.
5. Market Intelligence & Competitor Analysis
. Monitor competitors, manufacturing trends and customer requirements.
. Identify competitor strengths, weaknesses, pricing and service offerings.
. Maintain intelligence on:
o New technology companies
o New product launches
o Manufacturing outsourcing trends o Industry investments
Factory expansions o Supply-chain changes o M&A activity
. Provide management with actionable market intelligence and recommendations.
REQUIRED QUALIFICATIONS & EXPERIENCE
. Diploma or Degree in Electronics / Electrical / Manufacturing Engineering or related discipline
. Minimum 5 years of B2B business development / sales experience, preferably in manufacturing, electronics, PCBA / EMS/ Box Build engineering. Contract Manufacturing or technology within Asian & Region
. Strong understanding of manufacturing processes and supply chains.
. Proven track record of acquiring new customers and generating new business.
. Experience managing complex B2B sales cycles involving multiple stakeholders.
. Strong commercial and negotiation skills.
. Able to understand technical requirements and translate them into commercial opportunities.
. Willingness to travel within Singapore and internationally, particularly across APAC.
. Quality systems ISO 9001 / ISO 13485 or other relevant standards
Working location at Ang Mo Kio
More Info
Key Skills
B2B business development
Box Build engineering
