Key Responsibilities
- Drive the expansion of the regional distribution network across Retail, On-Trade, Travel Retail, and E-commerce channels
- Develop and manage a strong network of importers, distributors, and key accounts across Southeast Asia
- Define and execute route-to-market strategies adapted to each country
- Lead trade marketing and brand-building activities, including wine dinners, tastings, masterclasses, and trade events
- Act as a Brand Ambassador, enhancing brand equity and portfolio positioning
- Build and drive Joint Business Plans with partners, including sales targets and activation calendars
- Identify new business opportunities and open new markets across the region
- Provide structured reporting on market performance, consumer trends, and competitive intelligence
- Implement corrective actions to optimise commercial performance
- Expected up to 50% of traveling
Key Performance Indicators (KPIs)
- Delivery of volume, revenue, gross margin, and EBIT targets
- Achievement of distribution, customer, and brand objectives
- Portfolio performance (sales mix, visibility,positioning)
- New business development and market expansion
- Effectiveness of market execution and reporting
- Optimisation of commercial terms and profitability
Profile & Experience
- Minimum 10 to 15 years of experience in Wine &Spirits, FMCG, or premium/ luxury distribution
- Strong track record in regional sales or export roles within Southeast Asia
- Solid understanding of wine distribution models and market dynamics in SEA
- Proven ability to develop importer/distributor networks and key accounts
- Experience in an international environment,reporting in English
- Fluent in English and French is a must
- Prior experience within a European company or wine négociant environment is highly preferred
Skills & Competencies
- Strong commercial acumen with a results-drivenmindset
- Excellent relationship-building and negotiation skills
- Ability to operate effectively in complex,multi-market environments
- Strategic thinking combined with strong execution capabilities
- High level of organisation and autonomy
- Strong communication and stakeholder management skills
- Proficiency in Microsoft Office (Excel,PowerPoint, Word)
Core Behaviours
- Action-oriented: proactive and driven to deliver results
- Customer-focused: builds strong and lasting partnerships
- Accountable: takes ownership of performance and outcomes
- Collaborative: works effectively across cultures and teams
- Adaptable: comfortable navigating ambiguity and dynamic markets
- Entrepreneurial: identifies opportunities and drives growth
Compliance & Values
- Act in line with the company's values: Customer Focus, Accountability, Integrity, Transparency, Innovation, and PerformanceExcellence
- Ensure full compliance with internal policies, regulatory requirements, and market practices
- Promote a safe, ethical, and inclusive working environment
