Regional Retail Activation & Experience Manager

Industry: International K-Pop Merchandise & Lifestyle Retail

Work Location: Singapore, with frequent business travel to Malaysia and China

Total Monthly Salary Package: SGD 6,300

Job Description

We are an international K-Pop merchandise retail chain operating across Singapore, Malaysia and China. We are seeking a hands-on and commercially driven Regional Retail Activation & Experience Manager to oversee regional retail operations, K-Pop merchandise planning, brand activations, manpower management and event execution. The successful candidate must have a strong understanding of the K-Pop industry, including idol groups, fandom trends, merchandise demand and promotional opportunities. This role requires regular coordination with our China headquarters, frequent business travel and direct involvement in monthly retail events, including overnight store transformations.

Key Responsibilities

1. K-Pop Market Research & Merchandise Planning

- Maintain up-to-date knowledge of K-Pop idol groups, artists, fandom communities and market trends.

- Monitor idol comebacks, album releases, concerts, fan events and emerging merchandise trends.

- Analyse K-Pop consumer preferences and purchasing trends across Singapore and Malaysia.

- Identify suitable merchandise and promotional themes for monthly retail events.

- Recommend product selections based on market demand, popularity, pricing and profitability.

- Coordinate with China headquarters on merchandise sourcing, product development, inventory allocation and event planning.

- Analyse sales performance, product demand and competitor activities.

2. China Headquarters Communication

- Act as the key liaison between China headquarters and the Singapore and Malaysia retail teams.

- Communicate regularly with headquarters on merchandise selection, event planning, product launches and operational requirements.

- Provide regional market insights, customer feedback and commercial recommendations.

- Coordinate product delivery schedules, campaign materials and inventory requirements.

- Ensure headquarters brand guidelines and promotional strategies are implemented effectively.

3. Regional Retail Operations

- Oversee assigned retail outlets across Singapore and Malaysia.

- Monitor store sales performance, KPIs, operating expenses and profitability.

- Conduct regular outlet inspections and operational performance reviews.

- Ensure consistent brand standards, visual merchandising and customer service.

- Support new store openings, store improvements and regional operational projects.

- Implement operational improvements and cost-control measures.

4. Recruitment & Manpower Management

- Conduct interviews and assess suitable candidates for Full-Time and Part-Time retail positions.

- Coordinate recruitment requirements, hiring recommendations and onboarding with HR.

- Prepare and manage Full-Time and Part-Time staff duty rosters.

- Ensure sufficient manpower coverage during weekends, public holidays and promotional events.

- Manage employee deployment between stores when required.

- Monitor manpower costs, scheduling efficiency and staff productivity.

- Guide store teams on product knowledge, customer engagement and operational expectations.

- Monitor staff performance and identify training requirements.

5. Monthly K-Pop Events & Brand Activation

- Plan, coordinate and execute monthly K-Pop-themed promotional events, fan engagement activities and merchandise launches.

- Select suitable event themes based on K-Pop market trends and commercial opportunities.

- Coordinate event merchandise and promotional requirements with China headquarters.

- Prepare event schedules, manpower plans and operational arrangements.

- Work closely with store teams, suppliers, vendors and mall management.

- Evaluate event performance, sales results and customer engagement.

- Recommend improvements for future campaigns.

6. Visual Merchandising & Overnight Store Transformation

- Lead and personally supervise store transformations for monthly campaigns and special promotional events.

- Coordinate merchandise displays, themed decorations, signage, fixtures and store layouts.

- Plan and execute store resets after normal trading hours.

- Work directly with retail teams and contractors to ensure event setups are completed before store opening.

- Be prepared to work overnight, particularly on the night before scheduled event launches.

- Resolve last-minute operational and setup issues.

7. Regional Travel & Operational Coordination

- Travel frequently between Singapore, Malaysia and China for store inspections, headquarters meetings, event execution and business coordination.

- Coordinate with regional teams to ensure timely implementation of business plans.

- Provide operational support during major campaigns and new store launches.

- Be available for business travel at short notice when required.

8. Reporting & Business Performance

- Prepare regular reports on sales, manpower costs, merchandise performance and promotional results.

- Analyse inventory movement, product sell-through and customer demand.

- Monitor operational expenses and identify opportunities to improve efficiency.

- Provide actionable business recommendations to management and China headquarters.

Job Requirements

- Bachelor's Degree or above in Business Administration, Marketing, Retail Management, Event Management or a related discipline.

- Minimum 1 year of relevant working experience in retail operations, brand activation, merchandise management, event management or related functions.

- Strong understanding of the K-Pop industry, including popular idol groups, fandom culture and merchandise trends.

- Ability to identify commercially viable K-Pop merchandise and promotional opportunities.

- Ability to communicate effectively in English and Mandarin for coordination with local teams and the China-based headquarters.

- Experience in multi-outlet retail operations and manpower management is advantageous.

- Strong organisational, analytical, leadership and communication skills.

- Ability to manage multiple stores, projects and operational deadlines.

- Willing to take a hands-on approach to store operations and event execution.

- Willing and able to travel frequently between Singapore, Malaysia and China.

- Able to work flexible hours, including late nights, overnight event setups, weekends and public holidays when operationally required.

- Able to work independently in a fast-paced retail environment.

Working Arrangements

This is a regional operational management position involving strategic planning, retail operations, merchandise selection, manpower management and hands-on event execution. The role involves frequent overseas business travel, regular coordination with China headquarters and monthly overnight store transformations.

Working schedules may vary depending on operational requirements and event calendars.

Salary & Remuneration

- Basic Monthly Salary: SGD 4000-4,800

- Fixed Monthly Transport Allowance: SGD 1,500

- Total Monthly Salary Package: SGD 5500- 6,300

The transport allowance is included in the total monthly salary package and is not an additional payment. Business travel arrangements and other applicable employment benefits will be governed by company policies.

We welcome applications from suitably qualified candidates who are comfortable with the travel requirements, operational responsibilities and flexible working arrangements of this position.