Job Description

Location: Singapore
Employment Type: Full-Time
Industry: Gaming / Interactive Entertainment

About the Role

We are looking for an experienced Regional Media Strategy & User Acquisition Specialist to drive international media strategy and growth for our mobile game titles. You will explore platform trends and market opportunities, support the localisation of products and creative assets, and collaborate across teams to strengthen our international media capabilities.

Key Responsibilities

Own the international media and growth strategy for the company's game projects
Explore media platform strategies and market insights, with regular reporting and recommendations
Drive localisation improvements across game projects and creative assets to support product and campaign performance
Collaborate across teams and contribute to internal knowledge-building

Requirements

Bachelor's degree in Marketing, Business, Data Analytics or a related field
At least 5 years of experience in performance marketing, media buying, user acquisition or a related role
Hands-on experience with Meta Ads and/or Google Ads, with strong knowledge of advertising products, bidding logic and the wider industry ecosystem
Familiarity with AppsFlyer, Adjust or other mobile measurement platforms
Proven ability to independently manage a market or campaign from strategy and execution through to results
Good understanding of localisation and cultural nuances across international markets
Strong data analysis skills and proficiency in Excel SQL or BI experience is a plus
Experience managing sizeable accounts or budgets with measurable growth impact is a plus
Familiarity with TikTok Ads, AppLovin, Unity Ads or other advertising platforms is a plus