Regional Marketing & Trade Activation Specialist (6 months Maternity Cover)

Date Required: 1st Dec 2026 to 31st May 2027

Purpose of Job

We are looking for a Regional Marketing & Trade Activation Specialist based in Singapore to support marketing and trade activation across Heineken's export markets in Asia Pacific.

Operating from Singapore, the incumbent will work closely with internal stakeholders, local distributors and agencies to coordinate and execute marketing initiatives across multiple markets remotely, ensuring effective implementation and alignment with business priorities.

The role encompasses trade marketing execution, brand activation, POSM management and B2B marketing support, with a focus on driving brand visibility, consumer engagement and commercial performance.

The ideal candidate is an agile and resourceful marketing professional with an open mindset, a willingness to learn and the ability to adapt to diverse market dynamics and evolving business priorities. The incumbent should be comfortable managing multiple projects, navigating ambiguity and driving effective execution through remote collaboration with local partners.

Major Roles & Responsibilities

Trade Marketing & In-Market Execution

• Coordinate on-trade and off-trade activations, promotional mechanics, outlet visibility and sampling programmes in line with agreed plans.
• Manage POSM ordering, inventory and deployment with distributors and suppliers.
• Support channel execution standards, distribution and rate-of-sale initiatives; track implementation and flag gaps, if any.

Brand & Consumer Activation

• Coordinate social, digital and on-ground campaigns remotely, including agency briefs, content timelines and approvals.
• Adapt approved brand assets to local market requirements while maintaining brand consistency.
• Support consumer events, brand trials and post-campaign reporting.

B2B & Partner Marketing

• Support the planning and execution of B2B lead acquisition campaigns to generate qualified leads and drive new business opportunities.
• Coordinate B2B marketing initiatives, including digital campaigns, trade events, customer engagement and loyalty programmes.
• Track campaign performance, lead quality and conversion rates, working closely with Sales to improve marketing effectiveness and commercial outcomes.

Project, Budget & Performance Management

• Own assigned activation projects from briefing through execution, within approved scope & budget.
• Maintain project trackers, A&P spending records, timelines and supplier coordination.
• Track agreed KPIs such as activation delivery, distribution/visibility, participation, rate of sale and commercial outcomes where data is available.
• Prepare concise post-activation evaluations, highlighting ROI where measurable, & improvement opportunities.

Stakeholder Collaboration

• Work closely with Sales, Marketing, distributors, agencies and vendors to deliver plans on time.
• Provide clear status updates to project and market leads.

Qualifications & Experience

• Tertiary qualification in Marketing, Business or related discipline preferred.
• Approximately 2–4 years of relevant experience in brand marketing, trade marketing, or marketing activation; FMCG or beverage experience is an advantage.
• Practical experience coordinating campaigns, agencies, distributors or marketing projects.
• Able to independently deliver assigned workstreams; not an entry-level role.
• Comfortable with Excel, PowerPoint, budget tracking and performance reporting.

Personal Attributes

• Hands-on, organised and proactive, with strong attention to detail and ownership of deadlines.
• Good aesthetic sense and attention to detail, with the ability to assess creative materials and ensure visual appeal, brand consistency and quality.
• Good command of written English, with the ability to refine & polish marketing copy for clarity, accuracy & impact.
• Collaborative and confident communicating with external partners across markets.
• Commercially curious, solutions-oriented and willing to learn.