Regional Marketing Specialist

About the Role

KUKA is looking for a creative and commercially minded Brand Specialist to join our Marketing team in Singapore.

In this role, you will support the development and execution of brand strategies, marketing campaigns, and content initiatives that strengthen KUKA's market presence across the region. You will work closely with internal stakeholders, business leaders, and external partners to drive brand awareness, customer engagement, and business growth.

This is an exciting opportunity for a marketing professional who enjoys combining creativity, data-driven insights, and strategic thinking to build a strong and consistent brand experience.

Key ResponsibilitiesBrand Management

• Support the execution of brand strategies and initiatives aligned with KUKA's corporate brand positioning.
• Ensure marketing activities and communications are consistent with brand guidelines and messaging.
• Monitor brand performance and recommend improvements to enhance market impact.

Marketing Campaigns

• Plan, coordinate, and execute integrated marketing campaigns across digital and traditional channels.
• Support product launches, promotional activities, customer engagement programs, and lead generation initiatives.
• Track campaign performance and provide recommendations for continuous improvement.

Content Creation & Communications

• Develop and manage marketing content for websites, social media, email campaigns, brochures, presentations, and other communication materials.
• Create compelling content tailored to different audiences while maintaining brand consistency.
• Support internal and external communications activities.

Stakeholder Engagement

• Collaborate with sales, product management, regional marketing teams, and external agencies.
• Build strong relationships with key stakeholders to ensure successful campaign delivery and brand alignment.
• Support events, exhibitions, and industry engagement activities.

Market & Performance Analysis

• Gather and analyze marketing data, customer insights, and campaign performance metrics.
• Conduct research on customer segments, target markets, industry trends, and competitor activities.
• Support reporting and recommendations to optimize marketing effectiveness.

What We're Looking For

• Bachelor's Degree in Marketing, Communications, Business, or a related discipline.
• Approximately 3 years of experience in brand management, marketing communications, campaign management, or related marketing functions.
• Strong understanding of branding, content marketing, and marketing communications.
• Experience managing marketing campaigns across multiple channels.
• Excellent written and verbal communication skills.
• Strong planning, organization, and project management capabilities.
• Analytical mindset with the ability to interpret marketing data and generate actionable insights.
• Ability to manage multiple stakeholders and work effectively across cross-functional teams.
• Experience within B2B, industrial, automation, manufacturing, or technology sectors would be advantageous.