Regional Marketing Manager

Job Purpose:

The Regional Marketing Manager leads the development and execution of global brand strategy, ensuring brand integrity and driving incremental volume and value growth aligned to business goals. The role equips operating companies with the tools, guidelines, and assets needed to build brand equity and market share while embedding a consumer-centric culture. It also motivates local marketing teams to drive growth, innovation, and best-in-class execution through cross-functional and cross-region collaboration.

What you'll do

• Lead the development of global brand strategy, architecture, and toolkits for market deployment
• Ensure consistent brand identity, tone, and personality across all touchpoints (physical, digital, social, and collateral)
• Coach and support in-market teams to grow brand performance and market share
• Drive key strategic projects and initiatives from concept to execution
• Lead NPD pipeline development aligned to business strategy, global trends, and local insights/opportunities
• Identify and deliver growth opportunities against ambitious targets
• Embed best practices and elevate marketing capability across the region

What you'll bring

• Degree in Marketing or related business discipline
• 8–10+ years regional Southeast Asia FMCG marketing experience, with lived/worked in at least 2 SEA markets
• Strong brand/portfolio/category strategy and execution track record
• Excellent cross-country project leadership and stakeholder influence skills
• Confident using digital technologies across the marketing mix, with strong insight and digital marketing knowledge
• Comfortable navigating ambiguity and driving alignment across teams
• Food/dairy/consumer goods global experience is a strong advantage

If you're a strategic, hands-on regional marketer ready to elevate brands across SEA, this is your opportunity.

Let's make this your best move yet. Apply now!

This role is based in Singapore. EP-eligible candidates are encouraged to apply.