Reports to
Senior Marketing Director, AMENA
Position Objective
- Deliver financial targets- net sales target, EBITA and SOM targets for the assigned brand/s across the AMENA region.
- Support the development and execution of brand plans to meet the growth and financial targets for the signed portfolio.
- Ensure a consumer-centric mindset is at the forefront of all brand activity, with the identification and development of compelling consumer insights.
- Partner with markets to help deliver optimal marketing ROI on A&P investments and resources and oversee the development of regional assets for multi-market adoption. Ensure all brand activations are executed and managed in compliance with relevant regulations and corporate policies. Support agency briefings and comms presentations as required by markets.
- Lead the regional digital marketing strategy, execution and evaluation with the intent to optimize brand assets.
- Champion the adoption of AI-powered tools across Marketing workflows -from content creation and trend analysis to performance optimization and reporting.
- Leverage appropriate platform analytics to evaluate and validate digital marketing performance.
- Partner with cross-functional groups to ensure that there is consistency of professional business strategies and regulatory compliance of all advertising and promotional materials.
- Lead, direct and control marketing policies, programs and activities ensuring that they comply with marketing codes, regulations and standards to protect the company's reputation.
- Monitor, analyze and evaluate market trends and competitor activity to identify market opportunities, adjust marketing strategy and plans to meet changing markets and competitive conditions.
- Identify and evaluate portfolio gaps and comply with the iGate process requirements. This includes supporting the innovation milestones, launch evaluation and analysis of global/regional NPD initiatives. Develop launch strategies as appropriate.
- Develop HCP Marketing plans that drive brand superiority by partnering with Medical Affairs and market HCP teams.
- Lead best practice learnings and training programs to improve in-market digital and eCommerce capabilities.
- In collaboration with Commercial Excellence, drive optimal revenue growth management (RGM) through the alignment of pricing guidelines and a clear portfolio strategy.
Position Requirements
Knowledge and Skills
- A strong consumer centric mindset, preferably with 10+ years of proven success in brand management and development preferably from the Consumer Health Industries with at least 5+ years in a regional or multi-market role
- Hands on experience in managing OTC brands particularly in URT category is strongly preferred.
- Strong brand advertising and promotion experience, specifically in Digital marketing and eCommerce strategy, execution and evaluation.
- Experienced in developing and managing HCP-related programs.
- A strategic thinker with financial acumen who is able to contribute effectively to brand planning and
- Able to collaborate and work with a diverse range of stakeholders across the
- Excellent communication skills (verbal and written)
- Strong analytical skills to support the identification and development of growth opportunities and optimization of brand strategies
Personal Attributes
- A self-starter who is flexible and willing to roll up his/her sleeves to get the job done
- A team player who is able to influence and work well with all stakeholders across different
- Pragmatic, creative and able to work in a fast-paced environment and deal with
- Ability to multi-task, work independently with attention to
- Strategic agility and analytical thinking, with numerical reasoning
- Exhibits high learning agility and sound judgment in recommending effective courses of action.
- Strongly results oriented with a demonstrable record of
- Excellent interpersonal and communication skills
- When faced with a problem, find constructive solutions
- Acts with integrity and is trustworthy
