Regional Marketing Manager (APAC), Medical Devices

The Regional Marketing Manager position is responsible for developing the Regions Marketing Plan and lead the implementation of the Marketing strategy for APAC. (Medical device)

Role

• Assess relevant market trends, customer needs, clinical trends, regulatory environment, and competitive landscape to drive commercial direction and provides input to the International Brand Management team to assist and inform strategic planning.
• Manage traditional downstream marketing activities including but not limited to marketing collateral development, tradeshow management, interfacing with and assessing customer and physician needs, KOL development, regional portfolio life cycle management, customer and competitor insights gathering, etc.
• Works with distributor partners (where present) to understand the needs of the customers, align with key priorities and support the development of initiatives to accelerate adoption.
• Interface with leadership to gain their alignment on strategic plans and tactical execution.
• Develop strategies, plans, budgets and forecasts to drive business performance improvement. Establish and monitor key metrics and adjust as needed/appropriate. Develop and refresh the marketing plan on an annual basis.
• Develop regional launch execution and drive implementation of world-class new product launches
• KOL Management: developing and manage regional KOLs.
• Professional Education: support the development and execution of a Professional Education strategy for the region.
• Co-develop and execute the marketing campaign across channels including website, email, search, social media and PR.

Required Qualifications:

• At least 7 years exposure to Corporate Business, including 3 to 5 years in a Marketing position in a multi-national company.
• Significant health care industry background.
• The position requires broad appreciation and understanding of marketing, finance, business management and the inter-relationship between these disciplines.
• Must be ready to travel up to 30%

Please send an updated CV to [Confidential Information]