- Better career progression
- Regional exposure
About Our Client
Our client is a leading global FMCG company with a strong heritage and fastgrowing presence across Asia. As part of their Southeast Asia expansion, they are strengthening their regional leadership team and are now looking to hire a Regional Marketing Lead to be based in Singapore. This role will play a critical part in shaping brand strategy, driving market expansion, and building marketing excellence across the region.
Job Description
Reporting directly to the Managing Director, you will:
- Lead regional brand and marketing strategy for the master brand and portfolio brands across Southeast Asia.
- Drive consumer and market insights to inform brand positioning, communication platforms, and innovation roadmaps.
- Support market expansion and new product launches by partnering closely with country teams and global HQ.
- Oversee integrated marketing communications, digital, influencer, partnerships, and agency management across markets.
- Collaborate with sales and trade teams to ensure brand consistency and commercial impact across retail channels.
The Successful Applicant
To Be Successful In This Role, You Should Have
- At least 12 years of marketing experience within the FMCG, beverage, or consumer goods, including regional leadership exposure.
- A strong track record in brand building, consumer insight, and multimarket marketing strategy execution.
- Solid commercial acumen with familiarity in trade marketing, key account dynamics, and distributor models.
- Proven experience leading crossfunctional and agency teams in a regional environment.
- Handson leader with a strong start-up mindset, comfortable operating at both strategic and executional levels in a fastgrowth environment.
What's on Offer
This is a senior regional leadership role within a highgrowth FMCG organisation, offering the opportunity to build a leading beverage brand across Southeast Asia. You will have significant autonomy, regional influence, and exposure to global stakeholders, while shaping longterm brand and commercial success.
Contact: Carmen Ho (Lic No: R22107240/ EA no:18S9099)
Quote job ref: JN-012026-6919500
